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p06,7_b2bAPR09 News in pics v2 1.qxd:Layout 1 27/3/09 18:08 Page 6
B2BM
April 2009
6
News overview
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Go to
www.b2bm.biz/news
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Reaching the next frontier
Featured Viral
An astronaut and an eagle, two bold figures that are
known for braving uncharted territory, are being used
in ITN Source’s creative to promote the company’s new
strapline ‘Moving footage’, for its new identity. The
campaign by marketing agency Strange & Dawson
also attempts to break through language barriers to
reach ITN Source’s global audience.
For the full story go to
www.b2bm.biz/news
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Sign language
When Ecclesiastical Insurance told AGA it needed a
hand with its advertising campaign – the
marketing communications firm took it literally.
Monkey business Unsurprisingly, the ‘painted hands’ campaign
A group of monkeys building a car will always lead to a funny video clip. The debut viral features three images of some cleverly coloured
campaign from the Institution of Engineering and Technology shows a creative troop of digits to promote the education, care and charity
monkeys dismantling various vehicles to build their own hybrid car. This imaginative insurance schemes offered by Ecclesiastical. The
effort from Rebel Virals has the strapline ‘evolve quicker’ and is designed to spark B2B campaign has been devised to capitalise on
applications from a younger generation of social-media-loving job-seekers. the award-winning service the insurance provider
offers by targeting industry brokers with a
For the full story go to
www.b2bm.biz/IETviral suggestive set of images.
For the full story go to
www.b2bm.biz/news
B2BM APRIL 09 –
www.b2bm.biz
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