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Five big trends to watch
25
Q &
Virtualisation, cloud computing, FCoE, networking pods and SSDs are
just some of the topics covered as SNS Europe talks to Jim McCluney,
A
President and CEO of Emulex.
As a leader in its market Convergence and virtualisation value to what, essentially, have
space, what are the challenges represent a fundamental change become commodity items/
JIM McCL
for Emulex to protect and grow in how networking can add technology?
its business – especially given value. The need for networking Commodities are interchangeable
current market conditions? and I/O to provide virtual device goods. The hardware and
UNE
For Emulex, our challenge services, quality of service, software value-add solutions
is not specifically about security and other services, we provide around optimisation
Y
protecting our business. It create new ways for us and for virtualisation through
is about driving leadership our ecosystem partners to N-Port ID Virtualisation (NPIV),
in the industry around technology deliver differentiation. HBAnyware® for adapter
inflection points and product management, data integrity
line transitions. To drive this Virtualisation and applications and advanced performance
leadership, we are focused on optimisation drive the settings are precisely the types
four core items: investing in operational side of the of unique products that add
new technologies, promoting business. This, as it happens, value, decrease costs and
strong end customer relationships is exactly what our end user improve security manageability,
and OEM interactions, and and OEM customers are looking which keep us out of the
using software for virtualisation, for to create effective business commodity space and drive
application optimisations and solutions. loyalty among our end
I/O management to create customers and OEMs.
differentiation with our partners. Our drive for differentiation is
directly connected to the Emulex’s market space seems
Even in these difficult economic continued innovation, I mentioned fairly well-defined in terms of
times, Emulex is continuing to earlier: providing the right technology and players – do
invest in new technologies. It type of solutions, software you see this continuing, or is
is important to recognise that enhancements and technology, some kind of disruption likely?
soft market conditions actually including virtualisation, blade While the Fibre Channel market
drive innovation and can servers and network convergence, is now somewhat mature, it is
catalyse the growth of new that drive operational efficiencies, hardly in stasis. Emulex is
markets, if the new technologies business responsiveness and adding value and creating
developed help companies strategic advantage in the data distinction in this established
reduce costs and increase centre. We are working closely market through virtualisation,
operational efficiencies. As a with our ecosystem partners to encryption and intelligent
company, we are investing make sure we provide the type management services.
in technologies, such as network of solutions that are sorely
convergence that will deliver needed in the data centre to A Virtualisation has changed
improved business asset remain competitive in today’s the role of hardware inside the
utilisation and flexibility, economic and technological data centre. Instead of being a
while reducing complexity climate. static pipe for moving data,
and expenditures, driving Fibre Channel Host Bus
operation efficiency and Following on from this, how Adapters (HBAs) are becoming
business advantage. easy is it to continue to add more intelligent, delivering
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