events
Novomatic booth, ICE 2009.
LonDon’s iCe Points the WaY
It can not be denied that 2009 is set to be a challenging year but London’s ICE once again gave the international industry
an enthusiastic demonstration of how that challenge can be successfully met. ‘Progress through Innovation’ was the show’s
underlying theme, one that Novomatic met with a range of new attractions that opened new frontiers in gaming and will
be gaming’s new talking points around the world in the months to come.
t ICE Novomatic presented a great diversity of new games Jens Halle, Managing Director Austrian Gaming Industries GmbH,
for the highly successful Coolfire™ II range, along with notes: “At this year’s ICE we displayed a truly ground-breaking
an exciting new cabinet initiative guaranteed to excite array of product innovations. The Novo Unity™ II platform will
casino guests worldwide. The Coolfire™ II video gaming platform introduce our customers to a whole new approach to gaming floor
has achieved its huge international success through great perfor- management. It endows them with a highly flexible tool for an indi-
mance, stable reliability and a thrilling variety of games. Now, in vidual fine-tuning of their gaming offering. I was delighted that the
2009, Novomatic showcased a new range of single games and new games and cabinets were clearly the absolute highlights of
multi-game products for international casino floors, based on this the London show. Global trading conditions mean that 2009 will
technologically superior platform. be a challenging year for our industry but, as is widely acknow-
ledged, challenging times also create opportunities. Novomatic
The new Coolfire™ II games include gaming hits such as the has clearly demonstrated here in London that we are ready to face
thrilling gaming stampede Buffalo Thunder™, played on 40 lines the challenges ahead with groundbreaking product innovations.
and 5 reels, a great number of 10-line 5-reel games such as the From the reaction of our customers and guests to those products
fairytale Cindereela™, Faust™, Gryphon’s Gold™ deluxe and the I feel confident of success in the months to come.”
underwater adventure Lord of the Ocean™ as well as the haunted
Midnight™ on 20 lines and 5 reels to name just a few. Novomatic Coolfire™ ii game releases at iCe 2009:
also showed a number of popular all-time gaming classics like • AirRacer™ • Gryphon’sGold™ deluxe
Always Hot™ deluxe, Joker’s Wild deluxe, Ultra Hot™ deluxe and • AlwaysHot deluxe™ • Joker’sWild deluxe
Draw Poker deluxe that have been adapted and transferred to the • BuffaloThunder™ • LordoftheOcean™
Coolfire™ II platform to be now available in the growing choice • Cindereela™ • Midnight™
of multi-game mixes. • DrawPoker deluxe • SizzlingStars™
6 novomatic
®
march 2009
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