company
KaiRo International’s New Africa Casino.
aGi afriCa: WinGs aCross a Continent
From the company’s creation in 1995 AGI Africa Pty Ltd has become a major force in South Africa’s burgeoning casino
industry but has also successfully spread its wings across the African continent, bringing Novomatic’s traditional values
of excellence and innovation to a vast new audience.
s
ince its early beginnings in 1995 AGI Africa Pty Ltd, a With now over 850 machines spread over 30 casinos in South
wholly owned subsidiary of Novomatic, began to sell Africa and with a commitment to consistently superb technical
AGI’s product range into the South African casino market service and assistance, AGI have truly become a force to be
and has been steadily increasing its market share each year. reckoned with. In addition to the South African market, AGI
Africa also sell’s and supports Novomatic products into the rest
With the initial success of its multiplayer products, Novo Touch- of the sub-Sahara region of Africa from its local SA office. With
Bet® Live-Roulette and Novo Multi-Roulette™, AGI Africa gained over 400 video and multiplayer terminals spread across coun-
a first foothold in the South African casino market and went on tries such as Botswana, Zambia, Malawi, Mauritius, Kenya,
to build on this success and expand its product portfolio with Tanzania, Ghana and more recently with the installation of 30
the introduction and distribution of Novomatic branded Classic Gaminator
®
cabinets in a new casino in Kigali, Rwanda, the
and Slimline Classic Coolfire™ I machines onto casino floors. Novomatic brand is spreading its wings across the whole African
Sales of video gaming machine product really increased with continent.
the introduction, in 2004-5, of the Gaminator
®
cabinet with its
dual screen functionality and its multi-game offering. This suc- A large deal of AGI’s success in Africa has been achieved
cess continued with the introduction in 2007 of the Coolfire™ II in Ghana, Tanzania and Malawi, mainly due to an excellent
platform, with its 10 and 20 line games, first in the Duo-Vision™ relationship and close working ties with the KaiRo International
upright cabinet and then in the highly popular Novo-Vision™ Casino Group.
Slant Top with its Flip Screen functionality and 26” top monitor.
Towards the latter part of 2008, the Super-V
+
and -R
+
Gaminator
®
La Palm Casino – accra, Ghana
cabinets made their first appearance on South African casino
floors, cementing AGI’s position in the video market and with its As the La Palm Casino was the latest casino in the KaiRo Inter-
multi-game offering made this another preferred product on the national Group to open, the decision to put Novomatic machines
floor that will certainly continue its success well into 2009 and on the floor was an easy one for its management to make. Why?
beyond. “Well, our three sister casinos, New Africa, Colony Club and
28 novomatic
®
march 2009
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