company
as legal gaming operators in the Peruvian market. As a conse-
Admiral brand in Peru. In 2008 the annual revenues have amounted quence of this process, the Gaming Board of Casinos and Slot
to some US$ 14 Million, exceeding the expectations for the year. Machines of the Ministry of Tourism and Foreign Trade received
771 licence applications, having approved 264 authorizations as
machine sales of today. Another 388 applications are still in process and 119
applications have been rejected. It is estimated that the process of
Counting on the support of Austrian Gaming Industries, Crown reorganization will be concluded during 2009 and as a result it is
Gaming S.A.C. began the process of introducing Novomatic expected that the operation of the approximately 60,000 existing
products into Peru and across South America in the end of 2007, gaming machines in the market will then be concentrated on big
taking as the basis of its corporate strategy the following factors: casino operators, as had been planned by the authorities at the
commencement of the reorganization process.
• Attractive and innovative products (Coolfire™ II games and
multi-games) introducing the new Ceo of admiral Group
• Competitive prices and attractive conditions
• Excellent after sales service, comprising technical support and Lawrence Levy (46) has been appointed the new CEO of the
spare parts supplies on time. Admiral Group. He looks back on 26 years of experience in the
gaming industry, having worked in England, France, Oceania,
Reaching an annual total income of US$ 25.9 Million, the finan- Greece, Turkey, Azerbaijan, Kazakhstan, Surinam, Argentina, the
cial sales results obtained in 2008 have also exceeded initial Dominican Republic, Uganda, Morocco, Egypt and Poland. Prior
expectations. For 2009 the plan is an aggressive introduction of to joining Crown Gaming he worked for the Thunderbird Group,
the Super-V
+
Gaminator
®
multi-game mix number 20 as well as the a well known international company with operations in South and
homologation of new multi-games. Mix number 20 includes the Central America, as a Director of Operations for Thunderbird
most successful AGI game classics such as Dolphins Pearl™, Lucky Casinos Peru, which also operates the Fiesta Casino Entertainment
Lady's Charm™, Book of Ra™, Queen of Hearts™ and Pharao's Center. As a General Manager for Crown Gaming, his objec-
Gold™ II, in new Coolfire™ II Deluxe versions that are completely tives are to improve Admiral’s current operations and to develop
improved. Likewise, the next steps of Crown Gaming’s strategy new business strategies in a market that, in his opinion, still offers
will be to begin placing machines under new conditions, such as opportunities for dynamic investment and growth. n
participation and rental.
the Peruvian market situation
At the end of the year 2006 the law 28495 was enacted, estab-
lishing the process of reorganization and regularization of casino
games and slot machines and their operation, requiring that all
Admiral Casinos and Electronic Casinos in Peru:
the companies operating in the sector regularize their condition Aviación, Barranco, Benavides, Boheme,
Chorillos, Carrera, Independencia, Manco Capac,
Morelli, Olivos, Pinullos, Sucres.
24 novomatic
®
march 2009
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52