events
ima 2009:
’GranD CroWn resort’ – a true Visitor maGnet
After the magnificent success of the ‚Grand Crown Resort’ at the IMA 2008 Crown Technologies GmbH decided to cling
to this first class show concept in 2009, also. The slogan at IMA 2009, held from January 13 - 16 in Düsseldorf, Germany,
was ‘Enjoy the Crown Casino-Feeling’ with an exclusive casino ambience in first class atmosphere. And what’s more: on
expanded booth space the Rellingen company also presented a large array of money changers and a new gastronomy
concept. Numerous Crown machines celebrated their magnificent premiere at the IMA 2009 and made the Crown booth
a major visitor attraction.
One of the best booths of the show”, models. The largest part, with 392 sqm, was occupied
“The casino atmosphere is perfectly con- bythe’GrandCrownResort’,presentingthelatest
veyed” or “The new gastro-concept is just great” gaming equipment in a first class casino ambience.
these were just a few of the visitor reactions that The exhibition space for innovative money changing
could be overheard at the Crown booth. With systems was expanded to 72 sqm and embedded in
an enhanced show presence Crown was able to the casino area. Completely new for 2009 was a 72
follow up on the 2008 IMA success. “We wel- sqm extra display of the new gastronomy concept that
comed even more guests than in the previous year and were emcompassed a wide range of possibilities.
able to exceed our highly set targets”, said Andreas Walken-
horst,SalesDirector,Crown.“Theexclusive‘GrandCrownResort’ All three areas of the show booth were excellently visited –
as well as the staging of the various gastronomy areas were well the guests took their time to examine the various Crown machines,
received by the visitors. Also the show premiere of the Flexichange to test thoroughly, to indulge in the catering and bar service – and
moneychanger was a great success”, he continued. to engage in one or the other sales talks.
en route in three Crown worlds success story: Grand Crown resort
With a booth space amounting to 536 sqm Crown doubled its Upon entering the ’Grand Crown Resort’ visitors were over-
2008 show presence and created room for new themes and whelmed by the exclusive casino ambience. A large gaming area
www.novomatic.com novomatic
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