9
rates, keeping up with that of money spent on storage in storage efficiency and acceler-
growth remains customers’ 2008, the greater the likeli- ate ROI.
ANAL
number one storage chal- hood of that organization’s
lenge.
2
At a minimum, organ- 2009 storage budget increas- Similarly, there is a correlation
YSIS INDUSTR
izations will continue to add ing. between 2008 storage spend-
new capacity to accommodate ing levels and expected 2009
growing volumes of data, but For example, 72% of organiza- budgets. As shown in Table 2,
ESG research finds that many tions with an installed capaci- 70% of organizations that
organizations will also use ty of 250 TB or more expect to spent at least $50 million on
this opportunity to invest in see an increase in 2009 stor- storage hardware, software,
new storage technologies age spending compared to and services in 2008 expect to
(such as data reduction, virtu- 55% of organizations with less see their 2009 storage budg-
alization, and more power-effi- than 25 TB (see Table 1). ets increase (mean increase of
cient hardware) that will cre- 4.5%) compared to just 48%
ate immediate and lasting effi- Indeed, the mean average of organizations that spend
ciencies in both capital and budget change nearly doubles less than $1 million annually Y
operational expenses. from 2.1% in organizations (mean increase of 1.2%).
with less than 25 TB to 3.8% Again, ESG believes that
If customers follow through on among organizations with 250 organizations with historically
their stated plans, then pur- TB or more. This suggests large storage budgets will con-
chases of these new more effi- that smaller organizations— tinue to invest in storage tech-
cient solutions will provide a with less data to protect and nologies, even during tough
further boost to 2009 spend- manage, fewer resources, and economic times; however,
ing. potentially restricted access to storage budget growth
increasingly-scarce credit—will appears to be a tougher sell
Big Shops See the do only the bare minimum among those organizations in
Biggest Growth in 2009 necessary to keep pace with which spending has tradition-
Budgets data growth. On the other ally been more tactical and/or
Further data analysis reveals hand, the largest, most data- conservative.
that respondents’ 2009 stor- intensive environments—
age budget expectations are where storage and information Storage Budget
directly related to their organi- management may be more Increases are Tied to
zation’s total installed storage strategic to the business and, Specific Business
capacity and the size of their in many cases, where the pain Initiatives
existing storage budget. In of inefficient infrastructure and ESG also found that expecta-
other words, the more data an processes is greatest—may be tions of increased storage
organization currently has more willing to spend on new spending were largely tied to a
and/or the greater the amount technologies that improve number of specific business
Table 1. 2009 Storage budget expectations by installed disck capacity
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