10
initiatives—i.e., organizations circle6 Executive demands for uum and, as such, executives
undertaking these initiatives improved business intelli- do not have the luxury of sim-
were more likely to foresee an gence and real-time informa- ply waiting out the current
YSIS
increase in 2009 storage tion: economic storm. Rather, busi-
spending. As shown in Table With less margin for error than ness leaders must be proac-
ANAL
3, these business initiatives ever, business executives must tive—not only in making
include: make quick and well-informed tough decisions on where and
decisions in order to navigate how to reduce costs and scale
circle6 Roll-out of new applications their companies through the back operations, but also in
or business processes utilizing murky waters of 2009. As making select investments
Web 2.0 technologies: such, ESG expects investments that will enable the business
Seventy-seven percent of in business intelligence and to both survive the current cri-
Y
organizations with Web 2.0 data warehouse solutions to sis and flourish when macro-
initiatives expect their 2009 continue, dragging infrastruc- economic conditions improve.
storage spending to ture purchases such as data- Similarly, even during an eco-
INDUSTR
increase—not surprising given base upgrades and storage nomic slowdown, IT managers
the number of corporate col- systems: Seventy-one percent can’t “hit the pause button”
laboration, community, and of respondents citing on data growth, meaning that
marketing initiatives underway improved business intelli- companies must ensure that
that are built on Web 2.0 plat- gence as a business priority storage infrastructures are at
forms such as blogs, wikis, file expect their storage budget to least maintained at a level
sharing tools, and social net- increase in 2009. that accommodates this
working services. growth.
circle6 Corporate security/risk man-
circle6 International expansion: agement: In any economic cli- However, organizations that
While no region will survive mate, security and risk man- truly understand the impacts
the current global economic agement initiatives tied to cor- that storage technologies can
crisis unscathed, many devel- porate information assets have on their business—
oping nations, such as China must be a top business priori- whether as a potential source
(6.8% GDP growth in Q4 2008) ty. Among ESG’s survey of increased IT efficiency or as
and India (7% GDP growth respondents, 70% of the a strategic asset that supports
forecasted for 2009, according organizations that viewed cor- key business initiatives such
to the OECD), are still experi- porate security and risk man- as Web 2.0 projects, improved
encing healthy economic agement as a key business ini- business intelligence, and
growth rates compared to tiative also believe that they globalization—will look to
developed nations such as the will spend more on storage increase their storage spend-
United States. hardware, software, and serv- ing in 2009 relative to their
ices in 2009. ESG expects peers. Spending in particular
As such, many organizations much of those spending will be redirected to solutions
will continue to invest in their increases to be tied to securi- that help customers optimize
globalization strategies, ty projects such as improved the efficiency of current stor-
including the storage and IT physical security (e.g., video age infrastructures and
infrastructure necessary to surveillance) and the deploy- processes, improve informa-
support those efforts. ment of more sophisticated tion access, and provide the
security management solu- back-end support for key busi-
To that point, 75% of organi- tions capable of capturing ness initiatives that will allow
zations citing international several terabytes of log data the business to survive and
expansion as a key business every month.3 prosper while others are mere-
initiative for their organization ly waiting for the storm clouds
expect to increase their stor- Research Implications to pass.
age spending in 2009. No business operates in a vac- www.enterprisestrategygroup.com
FEB 09 WWW.SNSEUROPE.COM
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36