A recession is not
the time for businesses
to put the brAkes on.
it should be A trigger
to re-focus, seek-out
new opportunities
And pursue new mArkets.
inform reports.
HOME
AND
AWAY.
Yorkshire Forward and key partners are leading a crusade Over 80 per cent of those responding to a post-event survey
against the credit crunch with a raft of initiatives aimed at said the conference had inspired them to start, continue or
helping businesses expand into new markets. develop their international trade activity.
Export is nothing new for York-based scientific instrument
As the economic slump deepens, it is crucial that companies company Paraytec, which currently has representatives in 17
bolster themselves by looking for new opportunities, both at countries through Europe, Asia, India, China and more recently
home and overseas, in order to help stabilise and grow demand the US, but business development director Mebs Surve was still
for their products and services. able to glean new information at the Going Global event.
Yorkshire Forward’s recent Going Global conference “Our business sits in the analytical instruments and life
highlighted how operating in international markets can help sciences sector. Due to the ‘frontierless’ nature of this market,
to protect businesses in the face of fluctuations in interest our community has been global from the very early days of our
rates, raw material and energy prices. company,” he said. “We regularly attend events such as Going
More than 700 delegates attended the event at the Great Global as we recognise that there are always new contacts to be
Yorkshire Showground, Harrogate, where they heard made as well as new things to learn.
keynote speeches from industry gurus such as Dr James “I was particularly interested in the masterclass on managing
Bellini, Allyson Stewart-Allen and Sir Alan Sugar. Delegates agents and distributors. I was able to access quite a lot of robust
attended masterclasses with experienced exporters and advice about alternative distribution models for the US market.
tapped into expert advice from leading organisations such as As a result we have appointed a ‘master distributor’ who will
KPMG, HM Revenue & Customs and the British International establish a dealer network in key technology hotspots. This
Freight Association. approach will significantly enhance our presence in the US.”
pAge 9
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