Multi-MillioN pouNd
News RouNd up
touRisM boost.
Yorkshire tourism has been Verity said Yorkshire and
YoRKsHiRe FoRwARd
given a massive £30 million Humber should benefit
over three years to turn the from the current economic
lAuNcHes New website.
region into the uK’s number one slowdown and would be
Yorkshire Forward
destination for domestic and strongly promoted as a base
(YF) has redesigned
international visitors. for further travel, especially
its website and
the funding from Yorkshire during the 2012 olympics.
introduced new
Forward – representing a 60 per “the current exchange rate
features to make
cent increase – will primarily be is advantageous for us in both
the content easier
used by Yorkshire tourist board attracting people from abroad
to access and use.
(Ytb) to promote the region to and keeping britons in the uK.
Drop-down menus
business and holiday travellers “last year we had 92 million
take you straight to
in the uK, europe, North day visitors – obviously we
what you’re looking
America and south east Asia. would like more to come and
for, and every page
Art, culture and shopping more to stay overnight. we
of information links
will be among features want to say ‘whatever you are
to related topics and
highlighted alongside the looking for in your destination,
signposts where you
region’s better-known rural Yorkshire has it – rural or
can go to make your business more successful. The
attractions in a bid to project urban, leisure or business –
information sits beneath YF’s four key programme
a ‘more contemporary’ image we will make sure you get it’.”
areas: Helping businesses, Supporting people,
to potential tourists and the industry directly employs
Improving places and Our wonderful region.The
increase their annual spend 250,000 people and its value
site also benefits from an improved search function
by £300 million. to the region’s economy is
to ensure search results return the most relevant
Ytb chief executive Gary estimated at £6.1 billion.
content, and there’s more cross-referencing to make it
easier for you to get the information you need quickly.
The changes introduced deliver a more dynamic
site, offering news and updates to help you stay on top
of what’s happening in our region.
Take a look at www.yorkshire-forward.com and tell
us what you think by emailing
tom.may@yorkshire-forward.com
letteRsHop iNVests £1M.
Innovation pays, says award-winning Leeds direct mail
firm, The Lettershop Group (TLG), as it announces a £1
million spend on hi-tech production equipment, in spite
of economic conditions. The investment is the latest
in a long line enabling the company to offer innovative
ReGioN Gets slice
solutions and reap the benefits – not least of which was
its recent crowning as Direct Mail Printer of the Year in
oF cHANNel 4 ActioN.
industry awards.
The region’s budding creative will manage its fund from offices
scARboRouGH wiNs
and digital media companies have at the Digital Campus in Sheffield.
access to an unprecedented £10 A talent hub will also be set up to
eNteRpRisiNG bRitAiN.
million over two years to create new foster innovation.
Work to regenerate the region’s ailing seaside
products in a major Channel 4 initiative Yorkshire Forward’s sector manager
resorts was given a massive boost when the North
being launched. for digital and new media, Stuart
Yorkshire town of Scarborough won the 2008
Yorkshire Forward, working with McFarlane, said: “This significant
Enterprising Britain competition.
regional screen agency Screen investment is giving Yorkshire and
The Department for Business, Enterprise and
Yorkshire, has pledged £5 million equity Humber companies a fantastic
Regulatory Reform-backed award recognises four
funds to match the media company’s opportunity to grow and create a great
years of transformational work by the Scarborough
contribution to this region in the Four unique selling point for this region.
Renaissance Partnership of local businesses, residents,
Innovation for the Public (4IP) fund. 4IP “This is mainly equity funding
the council and Yorkshire Forward. The achievements of
aims to develop public service content for companies to commercialise
its Waking Sleeping Beauty project include establishing
for mobile, web, games, e-learning, new products but also provides a
a creative and digital industry, which now contributes
social and knowledge networks. revenue stream for us to support
more to Scarborough’s economy than tourism and
Yorkshire and Humber is one of more businesses.”
wipes out seasonal unemployment.
only four UK regions to take part in stuart.mcfarlane@ enterprise – page 15
4IP, worth a total £50 million, and yorkshire-forward.com
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