Busines
rAdicAL cHAnGes in tHe WAY Business support is deLivered is MAKinG it
s
eAsier For coMpAnies oF ALL sizes to Access tHe HeLp tHeY need – And FAst.
s
upport
inForM reports.
tHe
MessAGe
is siMpLe.
More than £100 million worth of business the first phase, announced in october,
wiring behind the scenes.
support products are now available for saw the release of a single portfolio of 30
“We are, therefore, aligning ourselves
companies of all sizes across the Yorkshire products and services, all given a uniform
to the Bssp programme by condensing
and Humber region. Bssp look and feel under the solutions for
100 Yorkshire Forward funded products
the Business support simplification Business brand.
into just 30, all accessible through
programme (Bssp) has been introduced Yorkshire Forward’s business policy
Business Link Yorkshire. But we are
and aims to provide easier, faster access manager phil Waite says the national
increasing rather than reducing the
to support so that businesses get the right programme mirrors simplification
actual level of support that reaches
help at the right time. work already under way at the regional
the business customer.
A cross-government initiative, it is development agency.
“to underpin the work, we have
condensing over 3,000 business support “simplifying access is something we have
developed a dedicated it platform −
schemes into fewer than 100 targeted been working towards since starting our
the regional Knowledge system
products by 2010, all available through business support review in January 2006,”
(rKs) − which includes a client
a single impartial access point, Business he says. “We want companies to be able to
relationship management system
Link, rather than the previous raft of make a single phone call to reach support at
for business support providers. it also
agencies and programmes. all levels, without having to worry about the
includes a quality assured database
of suppliers and business expertise
and it tracks transactions so that
advisors can tap into up-to-the-minute
information on customers.”
Yorkshire Forward has also been
raising awareness of the support
available to help companies through
the current economic turmoil with a
targeted campaign encouraging take-
up of the extensive range of business
support in the region. the campaign
has used a mix of online and 48 sheet
ads to get the message across to
regional business.
“the campaign is part of an ongoing
programme of activity to help our
region’s businesses weather the current
economic storm and to produce a strong
platform for future growth,” says
theresa Lindsay, assistant director –
“
marketing and business development
wha

tever
at Yorkshire Forward.
“the campaign will be seen over ten
problem
million times by our businesses by the
end of this month, and the core message
you’re facing,
is, ‘whatever problem you’re facing, our
our business
business advisors are ready to help’.”
“
advisors are
www.businesslink.gov.uk/yorkshire
ready to help
inForM JANUARY 2009 pAge 6
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