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own books we have decoupled the ebook prices from the print prices and ebook prices for institutions have increased as a result, just to reflect the additional value that they represent to an institution.” Macdonald also emphasises the
difference between the book and the ebook, particularly where textbooks are concerned. He believes that once the two are separated, then there is greater scope for innovation: “I don’t think the market has fully moved on from a print mindset when it comes to ebooks. The market has embraced ebooks without doubt, but there’s too much of it that clings on to the world of print. You still see quite a lot of ebooks for libraries sold on limited concurrency, where you’re trying to recreate the print world. Pricing is still based on print in most cases, and that’s still based on a time when publishers’ main source of business was print, and ebooks were an extra add-on. But that’s really flipped around now. It’s not really suitable, and it completely undervalues the ebook. Eventually ebook pricing in the market will diverge from print. It’s a matter of time, it will get there, but that divergence will have to happen. “For example, one way of seeing the print mindset carry over into ebooks is edition cycling. A library might have access to the fourth edition of a textbook but no access to the fifth edition of textbook. What a divergence from the print world means is that the institution should have access to a dynamic resource that keeps getting updated. We’ve got a successful textbook programme, but we are launching a courseware programme as well, which will have that kind of dynamic, adaptive electronic resource element to it.”
Conclusion Despite the growth in interest in ebooks in recent years, there is still a lot of work to be done if ebook models are to be found that are acceptable to everyone. The size of the gap can be seen in the language we use. Whereas distinguishing between journals and ejournals now seems a relic of a bygone age, for books and ebooks it still seems a necessary distinction. But maybe that’s not such a bad thing; books and ebooks may be fundamentally different and recognising that difference is an important part of enabling innovations to flourish. The good news is that as publishers
keep trying new innovations, and libraries increasingly prioritise their electronic holdings, eventually sustainable and equitable models will emerge that everyone can live with.
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