Analysis and news: Video content
its members by developing concise and attractively designed visual summaries of multiple oncology papers, intended for clinicians. This greatly facilitates their members’ need to stay abreast of latest developments in the field.
Broadening audience segments Another perspective worth noting is that the pandemic has resulted in scientists realising the importance of communicating scientific advancements to various stakeholders including lay audiences. This has brought to the fore the need for not only making science communication simple and easily understandable but also disseminating it through more non-traditional channels. Secondly, newer audio-visual formats that help in engaging lay audiences can be highly effective in combating misinformation, enabling policymakers to take informed decisions, and getting
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“Audio-visual formats that help in engaging lay audiences can be highly effective in combating misinformation”
people at large to universally trust scientific rigour. For example, various countries have been struggling with convincing their citizens to get vaccinated to fight Covid-19, and most governments have resorted to strict mandates on travel and restricted access for unvaccinated people as a means of persuading people to get vaccinated. However, apart from a lot of
misinformation floating around, one of
the root causes for this huge challenge of vaccine hesitancy is the lack of enough scientifically sound data in formats that are easily consumable by lay audiences. Audio-visual formats can go a long way in providing policymakers with strong ammunition for battling disinformation and promoting scientific rigor among lay audiences. And once you have policymakers behind the wheel, it would invariably result in bolstering the discoverability of research through channels that were untapped hitherto. To sum up, audio-visual formats for research dissemination have immense potential in ushering a new era of discoverability and must be accorded appropriate importance.
Shane Rydquist is head of multimedia production at Impact Science. Minhaj Rais is senior manager, strategy and corporate development, at Cactus Communications
December 2021/January 2022 Research Information 13
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