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to inspire publishers across the globe to invest in developing the best user journey to content. We want to celebrate online publishers which have demonstrated how they’ve put the needs and experience of users at the heart of changes to digital services.
What have been the main developments in this area in the past few years?
Maciocci, eLife: The relaunch of our website in 2017 was the first time the results of our then newly established UX- first practices were shown to the outside world. Two years later, and we’re confident that the eLife journal website is still one of the most user-friendly and accessible journal websites out there. So confident that we are using much of the UX research and design that went into it as a basis for our upcoming Libero publishing platform.
Blank, Ebsco: Personalisation continues to be a powerful opportunity to deliver more relevant content. The proliferation of available data and UX research methods create understanding on when, where and how a group of (or even single) users specifically needs it. The benefits of personalisation can be significant, but it also must be balanced with increasingly cautious aspects of privacy.
De Matos, Pistoia: In order to ease adoption of UX in the life sciences, the UXLS community has created a toolkit which enables businesses to adopt UX principles and methods as they develop scientific software. The toolkit includes a range of resources, such as case studies, templates and UX methodology, as well as templates. The community has also developed a set of UXLS procurement guidelines to aid (pharma) enterprises in selecting solutions which fit the needs of their users.
Béquet, ISSN: In 2018, the ISSN International Centre, with the support of network users, implemented the ISSN portal, the Global Index for Continuing Resources, relying on a freemium-type business model. On one hand, publishers log in to the service to create a user account, request ISSNs and track their request during processing. They also have a direct access to the descriptive metadata of their publications for which they can request corrections. On the other hand, information seekers can access the free version of the portal to check basic metadata about a resource. They can also
10 Research Information December 2019/January 2020
itself. The ecosystem and the overall student and researcher experience have to be the priorities, not the individual platforms or tools. RA21 and NISO are working towards that goal with the introduction of seamless access recommendations for both publishers and libraries. Their aim is to transform the industry and deliver safer and easier access to content. The most recent GDPR and accessibility regulations focus on protecting user rights, promoting inclusion and diversity, and advocating good UX design.
Jesse Blank, Ebsco Information Services senior director of user experience and design
Who benefits from these changes, and how? Researchers, librarians, publishers, or all of these sectors?
subscribe when they need more detailed bibliographic information, or extended features such as APIs and records in different formats. Since 2018, the ISSN International Centre has extended its service offer with ETAS (journaltranfer.
issn.org), the free tool for reporting and checking transfers of scholarly journals between publishers. The ISSN International Centre will soon integrate the Keepers Registry, which relies on information provided by partner archiving agencies to
“User expectations of their experience have evolved, and have been framed by the likes of
Maciocci, eLife: The application of UX practices to optimise any aspect of publishing benefits everyone who interacts with their results, and it’s not all about dramatic innovations in UX, either: even one single minute saved in a process that happens dozens of times a day, at scale, can add up to hundreds, if not thousands of person hours a year. And every minute saved on handling or administering a system is one more minute that can go instead towards improving the quality of the research available.
Google and Netflix”
identify digital journals archived over the long term. We are mindful of feedback from our users and we will soon update the ISSN portal’s homepage to better reflect the diversity of our services. We have already translated the portal in six languages to reach out to our diverse constituencies.
Rogacheva, OpenAthens: Users’ expectations of their experiences have evolved rapidly and have been framed by the likes of Google, Facebook, Netflix and Amazon. They expect online tools and services to be simple and intuitive. These expectations have placed increasing pressure on publishers, libraries and academic institutions to bolster investment in digital services and improve the UX of their products. The focus is very much on users’ needs, rather than the technology
Blank, Ebsco: Everyone can benefit, but it will require a greater level of collaboration and co-creation between sectors for everyone to see those benefits. Embracing evidence-based decision-making and putting aside what we think we know will enable progress, leading to tangible, measurable benefits.
De Matos, Pistoia: All of these sectors can benefit from the improvements to UX, but specifically researchers will benefit the most – we are at a time when they are dependent on increasingly vast and complicated datasets and need tools to be productive and help them easily dissect, understand and analyse their data. Research has shown that changing the UX of a product can boost productivity by up to 300 per cent. Unfortunately, today many are still having to make do with sub-standard UX. If researchers are to be effective, this has to change.
Béquet, ISSN: The ISSN Portal is a service tailored for all these audiences, because the activities of the ISSN International Centre and its network are at the intersection of the production, the archiving, the exploration and the dissemination of academic content.
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