Feature
The rise and
e-reading rise of
As academic players embrace the ebook, scholarly publishers are clearing the path to easier access, reports Rebecca Pool
From swift discoverability and instant access to interactive content and an affordable read, scholarly publishing players are striving to ease accessibility to the ebook. A case in point is Cambridge University
Press. When the UK-based publisher launched its academic platform, Cambridge Core, just over two years ago, its intention was to consolidate all of its digital content onto a single platform. Replacing Cambridge Journals Online, Cambridge Books Online and other standalone sites, the new platform became home to more than 360 journals and 30,000 ebooks. As Vicky Drummond, director of online
e-textbooks to VitalSource”
“Some 1,400 publishers provide
customer experience at Cambridge University Press, points out, consultation with nearly 10,000 researchers, librarians and authors had revealed that reading relevant content was key, be it from a journal article, book or book chapter. What’s more, swift access to this content was imperative. ‘For the research community, the
overarching fundamental mission for coming to Cambridge Core, was and still is, to retrieve content,’ she says. ‘To an extent, we found that pertinent content was format-agnostic, so it just didn’t make sense to keep our book content and journal content separate; the two were, and are, inextricably linked in many ways.’ ‘Also, the primary concern of people landing on the platform is, can I read this content or not?’ she adds. ‘So we wanted to make sure that it was immediately clear to users whether or not they have this access.’ To this end, a search engine was
developed to swiftly direct researchers to g
www.researchinformation.info | @researchinfo April/May 2019 Research Information 5
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