Design
The core concept of Pure Yachts was developed from yard founder Matthias Schernikau’s own 49ft Gorre, which is much faster and more powerful than a typical aluminium explorer yacht
building companies from the ground up, I enjoy it.’ The first thing they did was move Gorre
out of Matthias’ old factory and into this yard to finish the last 20 per cent. This was made easier by the fact that the yard has a 60-tonne crane and the roof of one of the build sheds slides open so that assembled sections of tankers could be lifted out and added to the in-build ship on the slip. Gorre was motored up to the quay, lifted into the shed and work began. Schernikau’s investment has
transformed a 20th century industrial space into a 21st century modern production facility. The current build shed has glass walls on two sides, flooding the
space with light and giving views onto the Kieler Forde, smooth concrete floors with underfloor heating, sound insulation, bending machines to form aluminium parts, a laser cutter, a 6x4x2m five-axis milling machine and a 53ft dry pool into which in-production boats can be lowered, to make working on them easier. The reason behind this says much about the three shareholders’ shared vision for this yard: happy workers make happy boats for happy clients. ‘It's very important for me to have a
good work environment, to have a flat, organic structure,’ explains Schernikau. ‘You always have to be available, it’s very important. You cannot lead a company and
do everything yourself, you have to trust people, give them responsibility. You can’t be angry if there’s a mistake, we all make them, but you have to learn. I want employees to earn enough money to live comfortably because a lot of boatbuilders don’t and I can’t understand that. It’s important to explain to clients not just the product, but the philosophy. If they understand both, they understand why we don’t sell boats for €400,000. We didn’t build low budget elevators like the big manufacturers, we built special projects. Our 42 is also a special project, it’s not something the mainstream manufacturers would make.’ ‘If you have a job, it’s not only money,
Kohler adds. ‘It’s important to feel good about what you do, to feel appreciated. That’s why we have the glass walls, to give the best possible workspace. Another thing is tools. Many companies buy 10 screwdrivers for 21 workers. Here we give every person their own tools and machines, everything they need to do their job. They take care of them, they don’t lose them, the settings are always right for them. That’s why they give so much back, they feel appreciated. That’s a big theme at this company. ‘We don’t just give them a job, we give
The Pure 42 is designed to combine the liveaboard practicality of a deck saloon yacht with the speed, responsiveness and fun of a performance cruiser
84 SEAHORSE
them a project. “Today you are building a bathroom.” So they’re not just responsible for the woodwork, but for the floor, the shower cabin, the whole thing. The boss isn’t responsible, the worker is responsible. They work in a completely different way. They bring all their knowledge and experience to the job. If they hit a problem or need help, they
JOSEF KUBICA
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