INDUSTRY NEWS MHM Plant expands stockist network
MHM PLANT, the supplier of power generation, solar-hybrid-generators, fuel storage, lighting towers, engine drive welders and product related accessories, is expanding its stockist network following the appointment of three firms, each authorised to market the full range of MHM products.
In Cornwall, contractors will be able to purchase MHM goods from Vincent Tractors and Plant - a multi-faceted equipment dealer with depots in Fraddon, Holsworthy and Smithaleigh. Vincent Tractors and Plant supply a wide range of equipment for the construction, arboriculture, grounds care and agriculture markets. They will stock products from the MHM range ready for quick delivery to firms in their areas.
Likewise, firms in Scotland’s central belt can now purchase MHM machinery from the Coatbridge based stockist, D and S Plant Services - a leading provider of services to the construction machinery industry. Aside from supplying new
machinery, D and S Plant also have a well-established and experienced plant repair service.
With over 15 years’ experience in the supply of construction machinery, Gloucestershire-based Equipment One Limited was a natural choice for MHM to hold their equipment in the South- West area. Equipment One already stocks a vast range of construction related products including; excavators, dumpers, rollers, telehandlers and vibrating plates. The MHM products will complement their current range.
“We are fully aware that many local builders and contractors often prefer to buy their equipment from their local suppliers and therefore we knew to reach these types of firms we needed to
look out for regional suppliers,” said Mat Llewellyn, MD of MHM Plant.
MHM is seeking to expand its scope of supply and welcome enquiries from construction machinery suppliers, throughout the UK and Ireland, to stock the MHM range.
Van Vault launches its first consumer campaign
AS part of its latest brand investment Van Vault, the originator of in-vehicle secure storage, has launched its first ever consumer campaign, signifying the brand’s biggest investment in marketing to date.
Van Vault’s 2019 campaign, ‘Always Van Vault’, has been created to drive awareness of the new and improved Van Vault vehicle range.
The online campaign features creative video and digital activity aimed at highlighting how Van Vault has been a dependable part of the lives of
tradespeople up and down the country for over 20 years. The quality of the Van Vault range has given peace of mind to thousands and allowed them to get on with their jobs without the worry of tool theft. It features genuine Van Vault customers and is less about the technical specs of the product and more about how it fits into real lives and real work.
A market-leading support package has also been created to support Van Vault’s national network of resellers to help drive the campaign and deliver sales in store – and follows Van Vault’s research into the
shopping habits of its trade customers.
Deborah Hunt, Marketing Manager at Van Vault, added: “From national coverage on social media to a targeted cross-trade video strategy, we’re promoting the strongest Van Vault range to date with an equally strong marketing campaign.
“This is the first time we’ve reached out to consumers directly thus helping support our resellers and driving trade customers in store. We have confidence that this campaign is going to raise a lot of awareness for the Van Vault brand.”
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