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COVER FEATURE


premises is part of a five-year plan that HSC embarked on at the end of its 2017/18 financial year. Towards the end of 2017


the company re-located its London operation to a bigger


site in Staples Corner, to the


north west of the


capital, serving customers throughout the M25 area, and shortly afterwards the company strengthened its team with the appointment of three additional area sales representatives to consolidate its nationwide coverage.


Another element of the plan was a corporate re-branding. “We wanted to create a more modern identity,” added





Gary. “We hadn’t changed our main logo since we founded the business in 2001 and now, instead of our plain oval logo, we have adopted a new one comprising the initial letters of the business, filled with a montage of images reflecting our product ranges.


“We have also updated the logo for our Elite range of own-brand products, and we are focused on improving the customer experience with a new group website that should be ready for August 2019 and combines access to both our HSC and HSC MSC garden machinery and spares activity, making it simpler to do business with us.”


Another key element in the growth strategy is to introduce products with genuinely original features, rather than ‘me-too’ items. The aim is to grow sales by 10% each year over a five-year period.


HSC launched several new products at this year’s Executive Hire Show, including the Delta light, a 110V 36W LED uplighter producing 3,000 lumens of 360° illumination.


HSC launched several new products at this year’s Executive Hire Show, including the Delta light, a 110V 36W LED uplighter producing 3,000 lumens of 360° illumination. It has two take-offs sockets for inter-linking the lights and for running small power tools, and two USB sockets for charging mobile phones with a purpose-designed


cradle in which to place the phone.


One improvement to an existing product which takes away the problems associated with power tool rated transformers is the new range of transformers in HSC’s Elite line-up. These are designed to prevent the user from overloading the unit, resulting in downtime for the user and complaints to suppliers when it might actually be the customer who has tried to draw too much. A thermostat is incorporated to cut the power if a pre-set temperature is reached, thus eliminating burn outs. The stackable units have recessed sockets and a cable tidy, and will be available in 3kVA and 5kVA, launching late 2019.


To request an up-to-date catalogue, make an enquiry or to place an order, please call Nationwide on 0115 9461988, or if you are within the M25, please call 0208 830 8333.


www.hscuk.co.uk


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