event preview


ELEVATE is the UK’s first cross-sector event bringing together the physical activity sector, academia, healthcare, government and performance experts to focus on an increasingly important and complex societal challenge: tackling physical inactivity. Now in its third year, the free to attend

event explores the ways in which physical activity, health and performance connect. Elevate will run alongside COPA Series and the Elite Sports Performance and Rehabilitation Expo for the first time this year; attracting an audience of over 8,000 purchasers, specifiers and potential partners. Physical activity is a sector with huge

momentum, both in terms of governmental support and growing levels of consumer buy- in. Exploring opportunities to grow the sector further, the inaugural Elevate Conference includes a line-up of thought leading speakers who will challenge the physical activity sector to live up to its potential, analyse the challenges, assess the evidence and present the opportunities. Speakers confirmed to date include MP

Tracey Crouch, Sir Muir Gary, Dr Michael Mosley, This Girl Can architect Tanya Joseph, World Health Organisation’s Alana Officer, National Obesity Forum’s spokesperson Tam Fry, NHS England’s clinical lead for social prescribing Michael Dixon GP and Sport England’s strategic lead of campaigns Kate Dale. In addition to the new two-day conference,

this year’s seminar programme consists of four streams focusing on physical activity for health and wellbeing, strategies for an active nation, the business of physical activity and performance: maximising potential. In total, the programme includes 40 free to attend seminar sessions with over 230 leading speakers. In the business of physical activity stream,

Chris Trickey, chief executive of The Sports and Play Construction Association, will provide a guide to delivering a successful sports facility project. This session will consider the key steps and decisions needed to ensure that valuable funding is invested for the long-term, from initial budgeting and design, through to project management, completion and maintenance. Another business stream seminar will consider

how operators can ‘create an experience’ for customers with new and exciting ways to exercise, both in and out of the gym, in groups and families. Mark Learnihan, business development and partnership director of Active Nation along with Ariana Alexander-Sefre from Sweat and Sound, and Kevin Yates, co-founder & CEO of TRIB3, will explore ways in which the fitness industry can stay ahead of the curve, delivering the experience customers are seeking. More than 200 suppliers will showcase the

latest products and innovations designed to help private and public-sector gym operators, local authorities, healthcare professionals, personal trainers, schools, sports clubs and universities get the nation moving more.

This year will see the UK’s largest physical activity trade event run alongside COPA Series and the Elite Sports Performance and Rehabilitation Expo for the first time.

When: 9-10 May 2018 Where: ExCeL London More info: Twitter: @elevatearena Instagram: @elevatearena Facebook: Elevate LinkedIn: Elevate 2018 27

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