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Why are fewer people swimming? The number of adults swimming at least once a week in England has fallen by more than three quarters of a million in the past decade - a drop of 23.7 per cent (Active People Survey Nov 2016). Industry professionals give their views on how we can encourage participation.

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IN THIS issue we have a fascinating insight into how our leisure centres are being used. The research, from the ukactive Research Institute, shows who are visiting the centres, when and what they are doing when they get there. The information has been gathered from over three million customers and 130 million individual visits across 315 leisure centres over the past two years. It gives us a unique understanding of what customers want in terms of facilities, programmes and services allowing operators to respond with the most appropriate offering. (P19)

Swimming is still the most popular participation sport in the country, but numbers are in decline and almost a third of children are unable to swim competently by the time they leave primary school so there’s no room for complacency. We talk to sector professionals about what is being done to encourage people into the pool. (P23)

Editor Vicky Kiernander

Sales director Julian Walter

Production Gina Mitchell

Design Sandra Cid

Managing director Toby Filby

Elsewhere, we look at how one local authority is transforming its play areas as part of plans to halve the number of inactive residents by 2025. Hounslow Council is working with a specialist play and landscape design company to create four new Active Spaces across the borough to inspire children and their families to be more active and will be working with St Mary’s University to evaluate and measure the impact of the project. (P35)

Publishers Stable Publishing Limited SBC House, Restmor Way, Wallington, Surrey SM6 7AH, England. t. 020 8288 1080 f. 020 8288 1099 e.


The publishers do not necessarily agree with views expressed by contributors and cannot accept responsibility for claims made by manufacturers and authors, nor do they accept any responsibility for any errors in the subject matter of this publication.

Vicky Kiernander Editor 3

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