Leisure centreinsight

The Moving Communities: Active Leisure Trends report from the ukactive Research Institute gives unprecedented insight into how people are using leisure centres.

THE research was compiled in collaboration with the DataHub and uses data from more than three million customer memberships from the last two financial years. Collected from operators, the data provides a

comprehensive picture of who is visiting leisure centres, when they are visiting and what they are doing when they are there. Such intelligence can help operators make informed decisions to ensure their centres reflect trends as well as local community need to drive participation.

membership demographics Using data from 315 different leisure centres, the research shows that there was a nine per cent increase in total membership from FY16 to FY17, indicating an increasing desire to exercise and take part in fitness activities. Almost half of the adult membership base is

aged between 16 and 34; 52 per cent of members are female; and almost three quarters of members are white, less than the UK population figure of 86 per cent. The over 65s make up just nine per cent of the membership base compared to 22 per cent of

the UK population highlighting a big opportunity for operators. There was a 17 per cent increase in overall

number of visits to the 315 leisure centres from 2015 to 2016. In 2017, 17,541,369 visits had been made up to the end of April so early indications suggest this could reach a similar level to 2016.

group exercise Over the last three years swimming, group workouts and fitness (gym visits) have been by far the most frequent reasons for visiting a centre making up over 80 per cent of total visits. Before 2017, 40 per cent of visits to leisure centres were for swimming. In 2017 (YTD), this dropped to 35 per cent, possibly reflecting the expanding product portfolio that is now on offer and the increased popularity of group workouts. Leisure centres offer a wide range of group

workouts, but two types of classes stand out as favourites among users. These are cardio classes followed by indoor cycling. Combined, these two activities make up over 50 cent of total group workout visits. However, the popularity of cardio classes is declining as indoor cycling becomes more popular - from 2016 to 2017 (YTD) there was a 79 per cent increase in the proportion of recorded visits for indoor cycling classes.

enduring appeal of swimming For the past three years, swimming has been the most popular activity to take part in at leisure facilities. Although the percentage of visits for swimming has declined so far in 2017, more

than one in three visits is still for this activity. Swimming is similarly popular for both males

and females with 53 per cent of member visits for swimming so far in 2017 made by females. The most striking demographic variation

comes with age, with the prevalance of swimming dramatically increasing as people age. Although less than one in ten visits by 16- 24 year olds are for swimming, this increases consistently up to the 75+ age group where swimming represents over one in three visits.

sports participation For the purposes of the research, sport is defined as anything outside of swimming, group workouts and fitness (gym). The report shows the percentage of visits to leisure centres to play a sport was 19 per cent in 2017 and 20 per cent in 2015 and 2016. More than 40 different sports were offered at

the 315 leisure centres and the composition and order of the most popular five sports has remained unchanged over the last three years, with only minimal changes in the percentage of visits dedicated to each. 19

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41