10 CRAFTBUTCHER l SEPTEMBER 2019
INDUSTRY NEWS WALES IS THE LATEST NATION TO JOIN WORLD BUTCHERS’ CHALLENGE Here’s all you need to make -more profitably!
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Peter Rushforth, Welsh Team Captain
Wales is the latest nation to join the World Butchers’ Challenge taking place in Sacramento, California in September 2020.
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Known as the ‘Olympics of Butchery’ the World Butchers’ Challenge pitches six men and women teams from around the world in a 195-minute marathon breaking down, cutting and making products from a side of beef, a whole lamb, a side of pork and five chickens.
Team captain and former Welsh and World Skills UK Butchery champion Peter Rushforth of Ernest W. Edge and Son, Handbridge, Chester is looking forward to the challenge ahead saying: “The World Butchers’ Challenge has quickly become touted as the one to win. Like any professional, you want to be pushing yourself to get better and this competition offers butchers the chance to pit their skills against the best of the best”.
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UNIT 2, BRIDGE MILLS, ROCHDALE ROAD, EDENFELD, RAMSBOTTOM, BURY, LANCS BL0 0RE
“We’re a young team entering the competition for the first time however, we’ve been selected based on our performances across competitions here in Wales so there is plenty of experience amongst us. Make no mistake, we’re going there to win, just look at the Irish team last year who were first time entrants and ended up winning the title.”
The World Butchers’ Challenge is a biennial event that started
World Butchers’ Challenge founder and Chairman Rod Slater alongside CEO Ashley Gray have driven in just a few years what was an industry-facing event into an international phenomenon attracting world-wide media
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as a Trans-Tasman Test Match between Australia and New Zealand in 2011. By 2018 there were twelve teams competing in Belfast, Northern Ireland and next year alongside Wales there will be fifteen teams from across the globe competing for the Friedr. Dick Golden Knife Trophy in the iconic Golden 1 Centre in Sacramento, California USA.
A panel of renown international judges will score each team's performance on knife skills, hygiene, health and safety, organisation, time management and display on saleability and cookability of product as well as visual impact and innovation.
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Slater said: “We’re delighted that Craft Butchery Team Wales will be joining us in Sacramento next September. I am constantly amazed at the scale this competition has grown to – almost every continent will be represented next year”. He added: “There is so much passion for the trade from across the world. To think how this competition has grown from a small conference room in Christchurch, New Zealand to an arena which is usually home to the Sacramento Kings and global music megastars is remarkable.”
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The World Butchers’ Challenge will take place on 4 & 5 September 2020 in Sacramento. For more information please head to
worldbutcherschallenge.com n
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For further details contact David Dunne at Interbake Limited on 01706 825596
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