The new EU trademark status for the NEW EU TRADEMARK FOR FEED
MIXING PROTOCOL Diamond V®
trademark registration of TMR Audit®
announces the European Union , which
now is a protected trademark in all 28 member states of the EU. “The ‘total mixed ration’, or TMR, is
a critical part of modern dairy and beef production,” says Chris Van Anne, director of Diamond V’s Europe Business Unit. “The dairy producer wants the TMR to supply every cow’s nutritional needs in a consistent manner, day after day. However, as every dairy producer knows, this is not an easy task.” The TMR Audit is Diamond V’s proven
system to monitor and improve the cattle feeding process as well as the consistency and homogeneity of the ration consumed by each animal. “The TMR Audit addresses feedstuffs
storage, ingredient preparat ion and proportioning, TMR mixing, ration presentation, and utilization,” adds Van Anne. “Parts of the system also can be applied to supplemental feeding in grazing operations in order to support optimal rumen health, feed utilization, and performance.” Diamond V dairy technical specialist Dr.
Tom Oelberg developed the TMR Audit in 2008. Dr. Oelberg and Diamond V colleague Dr. Bill Stone subsequently published peer- review articles and other scientific and technical materials to advise researchers, practicing nutritionists, and veterinarians worldwide on TMR guidelines, processes, and protocols. “TMR Audits,” Van Anne says, “currently
benefit the performance and profitability of thousands of dairy operations in North America and Europe as well as other regions around the world.” The TMR Audit gained registered
trademark status in the USA in 2014. To date, Diamond V experts have conducted nearly 5,000 TMR Audits on dairy farms around the world, while training thousands of producers and their advisors to improve feeding operations. “The Diamond V TMR Audit identifies
and helps eliminate possible sources of error and inefficiency in the feeding operation,” says Peter Zieger, DVM, technical sales and support manager with Diamond V in Germany, Hungary, Austria, and Switzerland. “This process reveals opportunities for the producer to improve dairy performance. On average, a TMR Audit results in a production increase of more than 1 liter of milk per cow per day and 0.1-0.2% higher milk fat content. Incorporating a Diamond V product in the TMR further increases milk production in addition to improving feed efficiency and helping to maintain optimal animal health.”
TMR Audit supports Diamond V consulting work with nutritionists, veterinarians, and leading producers throughout Europe. The TMR Audit works in concert with the Diamond V Life Stage Solutions™ program, including NutriTek®
, SmartCare® , and Original Line
products like XPC™LS, to promote immune function and digestive health while improving dairy performance and overall profitability.
COCERAL, FEDIOL AND FEFAC CALL FOR COHERENCE IN EU STRATEGY FOR ENHANCING SOY
PRODUCTION COCERAL, FEDIOL and FEFAC members rely on the EU production of oilseeds, soy and other oil- and protein-containing crops. A joint statement from the three organisations says: “We share the objective of an increased production of soy in Europe. According to the protein balance sheet developed by the European Commission, with input from COCERAL, FEDIOL, FEFAC and several other stakeholders, Europe produces already important amounts of protein, but there is a clear deficit of protein-rich crops and feed material. Out of the 31.2 million tonnes of protein-rich soybean meal used for feed in Europe in 2015/2016, 1,5 million were produced from EU grown soybeans. Even though increasing EU soy and
legumes production is highly desirable, this cannot be the only response to the EU protein deficit and import dependence. While we understand the foreseen strategy of enhancing soy and protein production in the EU, we should also emphasize that there needs to be coherence between policies: in this sense, over 11 million tons of protein-rich meals, mainly from rapeseed, are directly related to the production of biodiesel and will disappear if the phasing out of crop-based biofuels proposed in the post-2020 revision of the Renewable Energy Directive is actually implemented. The Commission proposal, indeed, is in clear contradiction with the protein plan announced by Commissioner Hogan and would trigger the loss by EU farmers of a highly valuable source of high protein- containing feed and an essential source of revenue. Putting the emphasis on the fact that
enhancing production of legumes, and particularly soy, will replace imported soy that contributes to deforestation, means ignoring the considerable efforts that have been undertaken by European stakeholders and their overseas partners to supply from sustainable sources. Soy is not necessarily unsustainable per se and there are options for addressing deforestation and preventing it from happening at origin. A promotion of EU soy cultivation should leave space to initiatives that support sustainability and no- deforestation in the soy chain. Similarly, it should be noted that the non-GM/GM status is not a criterion for sustainability and the choice
for one or the other quality should be left to market decision as is currently the case. We recommend that the newly
established Market Observatory for Crops looks into the potential impact of such strategy and comes up with a detailed assessment and with recommendations.”
EVONIK DETERMINES WATER FOOTPRINT FOR GLOBAL VALUE
CHAINS The Animal Nutrition business line of Evonik is to participate in the cooperative research project “Water Footprint for Companies - Local Measures in Global Value Chains” (WELLE). The aim is to expand life cycle assessments of products and processes by the aspects of water consumption and local water scarcity. For Evonik, the protection of resources,
the environment and climate is central to its business activity. Life cycle assessments (LCAs) are already firmly anchored in Evonik’s operating businesses. For example, the Animal Nutrition business line has been regularly performing life cycle assessments for its amino acid products since 2003, in order to quantitatively assess their sustainability with regard to CO2 emissions, acidification and eutrophication over the entire life cycle (“cradle to grave”). “We would like to further expand our
methodology to include the water footprint and to come to a holistic sustainability assessment by 2020, which also includes social aspects,” says Dr. Michael Binder, responsible for the water footprint in Sustainability Development in the Nutrition & Care segment of Evonik. One key focus will be on water
consumption at the production sites. The methodology for this will be developed within the framework of the WELLE project, making Evonik one of the first companies to test its industrial applicability in the coming year. However, a large proportion of water
consumption does not arise at the production sites, but actually in the supply chain - often in countries already suffering from water shortages. So, a key part of the project WELLE is the consideration of entire global value chains. For Evonik, this means that its suppliers will also be included in the analysis, either by directly working with the methodology or asked to provide the raw data. “In addition to climate change, water
is expected to become one of the most dominant ecological issues in the coming years,” predicts Dr. Martin Kirchner, Head of the Life Cycle Management Group from the Technology & Infrastructure segment, involved in the WELLE project. In the Dow Jones Sustainability Index, for example, it already attracts great attention. “We are glad that this methodology
development in the area of assessing water footprint is now being pushed forward. As a basis for making responsible future business decisions, reliable facts are essential,” says sustainability expert Kirchner.
PAGE 62 SEPTEMBER/OCTOBER 2017 FEED COMPOUNDER
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