Welsh Rugby Signs with Fanatics (LtoR) Dragons and Wales stars Leon Brown and Tyler Morgan, joined by former international and ‘master of ceremonies’ Eddie Butler
The Welsh Rugby Union and Fanatics, the global leader in licensed sports merchandise, have signed a ten-year agreement which will significantly improve supporter experience of the
and online stores and
support Welsh rugby’s grassroots initiative ‘Pass It Back’. The agreement gives Fanatics exclusive rights to operate
WRU’s retail the
completely re-designed flagship store, on Westgate Street in Cardiff, existing concourse units
within the stadium and the official online store at
store.wru.co.uk . Fanatics will also introduce two new rapid retail units and a mobile retail outlet around Principality Stadium and will have non-exclusive rights to manufacture
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and sell Welsh Rugby products. The Westgate Street store was officially re-launched
by TV rugby ‘royalty’ Eddie Butler and Wales and Dragons stars Tyler Morgan and Leon Brown. Fanatics will also be running the online store of the Dragons and will stock and sell merchandise from each of the four Welsh regions, Cardiff Blues, Ospreys, Dragons and Scarlets in the Westgate Street store. A further innovation will be the sale of jerseys and other merchandise relating to visiting teams to Principality Stadium. The first ‘guest’ product on sale will be seen next week with Scotland team apparel being available ahead of the NatWest 6 Nations opening clash. WRU profits from the sale of merchandise and associated product which incorporate the ‘Pass It Back’ logo are
re-invested into the game in Wales. The newly revamped store on Westgate street – between gates three and four of Principality Stadium - is open from 9:30am to 5:30pm Monday to Saturday (NB opening times vary on match days).
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www.mertonhouse.org Cardiff & South Wales Advertiser - Friday 2nd February 2018 - 9
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