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A collaboration between Welsh independent breweries, wholesalers and distributors will see the first official Welsh Beer Week launch in pubs across the country on 8 March 2020. The rise of the Welsh brewing industry can be seen throughout the nation, with a number of craft breweries joining established producers across the country. Increased customer demand for new products that reflect Wales’ culture and heritage has seen brewers respond with an expansive variety of ales and craft beers. This March, as the Six Nations Rugby Championship drives the nation to pubs and gather around living room TVs, Wales’ brewers are joining forces to offer beer lovers the chance to support the home team at the pump as well as on the pitch.

From Carmarthen to Wrexham, the nation’s pubs are supporting the cause to ensure that beers from Welsh independent brewers will have pride of place at the bar. Those looking to support the country’s brewers simply need to look for beer pumps and taps sporting the official Welsh Beer Week logo. The backing of key

16 - Friday 6th March 2020 - Cardiff & South Wales Advertiser

on-trade retailers and distributors across the country will help to ensure that pubs, clubs, bars and restaurants across ales will have access to the widest

range of Welsh ales and beer possible. Welsh Beer Week is organised by the Welsh Drinks Cluster’s Beer and Cider Group, which works in partnership

with independent Welsh brewers, key On-trade retailers and wholesalers to promote the nations success at producing world class products. Speaking on behalf of

the Welsh Drinks Cluster Beer & Cider Group, Cen Hayward, one of the organisers of Welsh Beer Week, said: “Wales has a proud history of producing high quality beers and ales. That legacy continues today as young breweries join our oldest brands to create and share those products with the world. “Welsh Beer Week aims to give beer lovers across the country the chance to experience the true taste of Wales. Our goal is to help people understand the wide range of exceptional Welsh creations available to them today and encourage them to join us in asking more pubs, bars and shops to stock Welsh ales and beer. “You don’t need to be an aficionado to appreciate

the exceptional drinks we produce. Your new favorite pint could well be from a local brewery and we hope Welsh Beer Week helps you find it.”

Organisers aim to have over 1000 beer and ale pumps displaying the Welsh Beer Week brand .

Welsh Beer Week will officially launch across the country on 8 March and will run until 14 March to coincide with the final matches of the Six Nations Rugby Championship, which will see Wales face Scotland at the Principality Stadium. Those looking to discover Welsh beers and ales just need to look for taps and pumps at the bar sporting the official Welsh Beer Week logo.

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