CHERY REVEALS DESIGN DIRECTION FOR FORTHCOMING GLOBAL MODEL LINE
Chery has released design sketches of the first model of its all-new model line for global markets, ahead of its world premiere at the Frankfurt Motor Show (IAA) on 12 September 2017. Te first images of the compact SUV reveal the design direction for Chery’s new nameplate. And while they will wear a Chery badge, they incorporate a new evolution of the Chinese brand’s ‘Life In Motion’ design philosophy. Ray Bierzynski, Executive Vice President of Chery R&D Center Shanghai, said: “Te world premiere of our new compact SUV marks the start of our approach to European sales with a new model line. Launching within a few years, all models in the line-up will feature characteristic styling, user-focused technology, electrified powertrains and advanced safety features.” Distinctive design Te distinctive form of the
all-new compact SUV flows from Chery’s progressive ‘Life in Motion’ design philosophy, developed by Chief Designer, James Hope. Tis evolution of Chery’s brand style is aimed at young, urban, forward- thinking customers who choose sophisticated, high quality products. Many of the feature lines are inspired by nature and incorporate ‘hydrodynamic surfacing’ characteristics, which convey the pure, aesthetic quality of running water. Te muscular and purposeful stance exudes confidence, with a sense of stability assured by the wide track and large, stylish wheels. Te progressive styling is also reflected in the car’s unique brand face. It features a sharp chrome horizontal brand bar, which is complemented by further chrome trim adorning the front bumper, side skirts and window surrounds. Full LED headlamps and a neat rear
light cluster design complete the car’s dynamic aesthetic. Global expansion Chery plans to start sales of passenger cars in Europe within the next few years led by the all-new model line for global markets, which will focus on SUV and crossover models. Chery is evaluating the sales opportunity in key markets including retail and
fleet channels, and is planning new design and R&D facilities in Europe that will accelerate the brand’s plans for global expansion. Chery is the most successful exporter of vehicles in China. It has sold over 1.2 million units overseas since it was founded in 1997 – more than any other Chinese carmaker – and it is also the first Chinese
manufacturer to pass total sales of more than six million vehicles. It has held the status of China’s leading vehicle exporter for 14 consecutive years. In 2016, Chery (Group) sold over 700,000 units, a year- on-year rise of 28%. Of this number, approximately 100,000 vehicles were exported – representing almost 30% of all Chinese vehicle exports.
Aston Martin maps out £500M in trade and investment with Japan Meta Technology and Luxury Accelerator office to be created in Tokyo
Aston Martin Lagonda, the producer of luxury hand-craſted sports cars, will drive trade and investment between the United Kingdom and Japan worth up to £500 million over the next five years of its Second Century business plan. Te investment program was announced by Dr Andy Palmer, Aston Martin President and Chief Executive Officer, during his visit to Japan as part of the UK delegation accompanying British Prime Minister Teresa May. Te trade and investment created by the company signals the importance of the Japanese luxury car market to the global success
of
Included in the announcement: Aston Martin
Aston Martin. exports
from
the UK (Gaydon and St Athan plants) worth over £400 million, boosted by new sports cars and the introduction of the company’s first Sports Utility Vehicle. Aston Martin buying more than £70 million in components from Japanese suppliers including Bridgestone, Denso, Mitsubishi and Yazaki. Te creation of an Aston Martin Meta Technology and Luxury Accelerator office in Japan, to open in 2018.
Investments in a flagship global brand centre in Tokyo, new Aston Martin Japan HQ and further growth of the Aston Martin dealer network across Japan. Te Prime Minister said: “As we prepare to leave the European Union, it is vital that we build on our existing ties with friends and allies. “Aston Martin is a prime example of the innovative and world leading firms the UK is proud
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of and I’m delighted they are joining me on this important trade mission. “Aston Martin’s £500m deal will directly benefit the Gaydon plant in West Midlands and the St Athan plant in Wales helping safeguard
existing jobs opening new possibilities
and for
future deals with Japan.” Dr. Palmer said: “Last week we unveiled our half yearly results, which saw Aston Martin register its third successive quarter of
pre-tax profit. Our improving performance reflects rising demand for our new and special products. “As the world’s second largest luxury car market, Japan is key to our future plans as we completely revitalise and expand our product portfolio under our Second Century plan. We have long enjoyed a loyal following from Japanese customers and the public alike, with our new dealership in Tokyo set to
become our largest worldwide by volume. "To ensure we are focused on the needs of Japanese and Asian customers, we are creating a Meta Technology and Luxury Accelerator
office insights in into
reporting directly to HQ, to develop
Tokyo, luxury
customer behaviour in Asia. Tis advanced product planning office is being created specifically to tap into research and technologies in the electric and connected car areas as well as the innovations Japan is making in the luxury market.” continued Palmer. Between now and the conclusion of the Second Century plan in 2022, Aston Martin sales will more than double, making Japan one of the companies top five global markets by volume. Aston Martin currently exports a range of four sports cars to Japan including the new DB11 model. In late 2019, the company will introduce a sports utility vehicle built at the company’s second manufacturing facility at St Athan in Wales. More than 80% of Aston Martin production is exported, a figure set to increase as it grows sales overseas, particularly in the United States and Asia.
Cardiff & South Wales Advertiser – Friday 1st September 2017 - 27
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