New ŠKODA SportLine
ŠKODA is making the Superb an even more tempting proposition for buyers thanks to the introduction of a new SportLine Plus model and a raſt of extra equipment for the Superb. Te range expansion celebrates the incredible success of the Superb in the UK, and further distances ŠKODA’s award winning hatch and estate from the sector competition.
SPORTLINE PLUS Te new SportLine Plus model
is priced from
£29,330 OTR and has been added to the range to meet significant customer demand. Combining the striking design package of the standard SportLine model with
a raſt of
additional equipment, it delivers even better value for money for customers. SportLine Plus models are equipped with Columbus satellite navigation with 9.2-inch touchscreen display and integrated Wi-Fi, heated front seats, blind spot detection, electronically operated boot and progressive dynamic steering. Despite this impressive
quantity of additional equipment, the SportLine Plus model only commands a £1,500 premium over the standard model – a 40 per cent saving over the individual option costs. Available to order from today (4 April), the SportLine Plus is priced at £29,330 for the hatch version, and £30,645 for the Estate. A choice of three petrol and two diesel engines is offered, with the option of four-wheel drive and sixspeed DSG automatic gearbox. Te range- topping 2.0-litre TSI 280PS 4X4 can sprint from 0-62mph in just 5.8 seconds, while the
2.0-litre TDI 150PS emits just 113g/km, making it an attractive option for company car buyers. Featuring 19-inch Anthracite Vega alloy wheels, sports design bumpers, sunset glass, and black gloss trim treatment on the grille, wing mirrors and window surrounds, the Hatch version has a rear black spoiler while the Estate has black gloss roof rails and a body-coloured spoiler. Te standard
kit list
also includes Bi-Xenon headlights, front and rear parking sensors, Drive Mode Select, dual- zone climate control, KESSY keyless entry and
cruise control. A sports chassis lowers the car’s ride height by 15mm, and an XDS electronic differential lock ensures sharper handling. Interior enhancements include a three-spoke Super Sport multifunction steering wheel with silver stitching, quilted Alcantara sports seats, LED ambient lighting, carbon dashboard trim, aluminium pedals and black headlining. As part of the range update, the standard SportLine model has been reduced by £470 and its
specification realigned to include the Amundsen 8-inch satellite navigation system in place of the Columbus system. Tis means that buyers can access the sporty looks of the SportLine for an even more affordable price.
SUPERB RANGE It’s not just the sporty models that benefit from an update. All models except the entry- level S receive a boost in equipment at no additional cost. SE and SportLine models gain front and rear parking
sensors, while SE L Executive models gain front and rear parking sensors, Blind spot detect, Keyless entry and a colour trip computer. Range- topping L&K models gain even more equipment with a heated multi- function steering wheel, ventilated seats and rear- view parking camera all added to the standard specification list. All updated Superb models are available to order from 4 April 2018 with deliveries of the new SportLine Plus model expected late June.
AUTO TRADER’S SEARCH BY MONTHLY PRICE DRIVES c.£300 MILLION WORTH OF FINANCE ENQUIRIES TO RETAILERS SINCE DECEMBER LAUNCH
Jason Biffin
According to Auto Trader, the UK’s largest automotive marketplace for new and used cars, circa £300 million worth of finance enquiries have been sent to retailers following the launch of its monthly payment search functionality in December. In its latest Market Report, Auto Trader revealed how positively consumers view car finance. 37% of car buyers chose to use finance as it enables them to buy a better car. In fact, consumers using finance typically pay 68% more on the sticker price of a car than those buying theirs outright: £17,087 vs £10,142. Crucially, 36% of buyers that purchased on finance did so because they couldn’t afford to purchase a car otherwise. Underpinning just how central to the
www.cardiffandsouthwalesadvertiser.com
car buying process finance has become, over half (52%) of consumers already consider the cost of a car as a monthly expense, rather than the full retail price. Te new search feature, introduced on 20th December 2017, responds to this growing trend amongst car buyers, enabling them to search for their next car by their ideal monthly budget. Te feature was developed in partnership with Codeweavers, and is designed to help retailers attract more buyers and increase their finance penetration by promoting their own finance offers much earlier in the buying journey. In January and February 2018, there were a combined 236 million ad views with finance options available and 1.9 million finance calculator interactions, with the total enquiries amounting to circa £300m. Auto Trader’s Retailer and Consumer Product Director, Jason Biffin, said: “Our extensive research highlights just how fundamental finance is in today’s car buying journey; over a third of consumers wouldn’t be able to afford a car without it. Tat’s just one reason why, despite negative speculation, the finance bubble is not set to burst, it’s set to grow, and it presents a huge opportunity for retailers
to drive growth in their businesses and the wider market. Tis is particularly true of used, where a pipeline of younger and more desirable, but more expensive second-hand cars are entering the market driven by the average 2-3-year Personal Contract Plans (PCP) renewal cycle. “We’re arming retailers with the tools and the audience they need to capitalise on this vital opportunity, making finance easier to understand, easier to navigate and available to consumers at the beginning of their car buying journey.” To drive awareness of monthly payments on Auto Trader, a fully integrated multimillion-pound campaign was launched on Christmas Day, running across TV, cinema, radio and digital. Since its launch over 41.6 million adults have seen the TV advertisement at least once, and 46.6 million adults have heard the radio advert, both of which celebrate the life events which trigger a next car purchase. Te drive to encourage more consumers to Auto Trader with a monthly budget in mind, was further amplified by an exclusive partnership with celebrity mathematician Rachel Riley. Te ‘Know your numbers’ campaign included a series of original social media content,
featuring Rachel helping consumers with their car buying dilemmas: from transporting triplets, to finding the right classic car colour for the mid-life crisis - she showed car buyers that it's even easier to find a car on finance using Auto Trader. Te campaign, which ran for 30 days over February and March, drove circa 120,000 consumers to the Auto Trader marketplace, circa 88,000 of which were new users to Auto Trader. In January alone, consumers spent 678 million minutes on Auto Trader, an 11% increase on the same period last year. To make consumers even more aware of finance options, monthly payments are now displayed in all search results on Auto Trader – whether they search by the monthly or cash price. Retailers are now able to include manufacturer, lender or their own deposit contributions to help make the monthly payment even more attractive to buyers. If retailers do not offer finance or choose not to promote their own finance offers on Auto Trader, they can instead give car buyers access to finance options from Auto Trader’s long-standing partner Zuto, giving buyers access to up to 70 different finance products from 17 lenders.
Cardiff & South Wales Advertiser - Friday 13th April 2018 - 27
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32
