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made the buying decision and have a need for that product, so the conversion rates are really high.” Pay-per-click is a very good way of directing the focus of advertisements towards relevant people by using keywords and webpage cookies to determine whether somebody would be interested in seeing the type of product being advertised. It is a useful tool for making a brand’s adverts more targeted towards a potential customer.


“Social media is more about brand awareness and getting people to know about the company who don’t already,” said Tony Humberstone. One of the ways PPC Stars does this would be to produce seasonal posts and advertising, such as lawnmowers for hire during spring. It can offer this kind of timely posting by keeping on top of relevant news for the company and directing traffic towards their websites through engagement.


Communication is key


“Hirers using our services are getting more business and generating more turnover. We get their phones ringing with new customers, generating them more revenue. If they were to get one person who searched for a product and found their company as a result, then there is a high chance they would become a regular client and hire more kit in the future. One successful enquiry could turn into a lifetime customer.”


PPC Stars communicates with clients throughout the setup process and beyond. “We give them advice on what type of website they should have, what sort of advertising they need, and what areas they have to target, as well as what return on investment they’re likely to get. We have regular meetings where we keep them informed on what they’re spending, how it’s performing and break down everything that’s going on.”


PPC Stars attended its third Executive Hire Show in February and report continued success from its participation. “This year so far we’ve had four or five new customers from the Show already, which has been


The company can design websites that can be easily viewed on various devices.


brilliant,” said Tony Humberstone. Out of all the shows we do, the Executive Hire Show is my favourite personally, because we get the best results from it. We have about 70 tool hire companies now and a lot of them go there, so it’s great to touch base, discuss their campaigns and just catch up. It’s all about the service for us, getting to know the client and helping them grow their business.”


01798 667167 www.ppcstars.co.uk





Portable Powerful and Tough Red Rock Portable Air Compressor


The range of Red Rock air compressors are  addition to the Chicago  it comes to this range of air compressors, we know    towed behind a normal passenger car with no special driving license   breakers, and with the Red Rock canopy designed for  


 


  


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