Stars of digital marketing

PPC Stars’ services are designed to help hirers create and maintain a successful and informative Internet presence. Matthew Julier finds out more.

The Internet is an all-pervasive force in business, yet there are still many hirers who are overlooking what it can do for them and not taking full advantage of the opportunities available. PPC Stars offers a range of services to help companies grasp them.

business - even if they may not have even heard of it before. MD Tony Humberstone found one client in Southampton after driving past their van on the motorway and discovering they had no website or details available when searched for. Companies such as this could have many potential customers slipping from their grasp purely because they have little or no web presence.

Simple and effective

Tony Humberstone said, “We set up and manage the pay-per-click campaigns to generate these businesses more phone calls and emails and ensure they are found easily online. We set them up a website that is functional for their type of company, one that works on a mobile phone and which is easy for people to navigate to find what they need. For a builder on-site wanting to hire a drill, they would search for tool hire companies in the area and want to be able to see the product they want easily, along with how much for, and be able to pick up the phone and order it. It needs to be simple and targeted for that audience.”

A well-managed social media presence can generate new business.

The company was established nearly five years ago as a pay-per-click advertising agency, helping to direct traffic to websites, and whereby advertisers pay a publisher or website owner when the ad is clicked - hence PPC Stars’ name. Its main role then was to set up Google AdWords to draw in web traffic for companies. As the business expanded, it broadened out to include website design, SEO (search engine optimisation) and social media, to the point where it became a fully-fledged digital marketing agency, managing company brands and logo design. PPC Stars has a newly expanded team of 22 people, split between its four core areas.

Another part of the company’s portfolio is Abnix Solutions which provides website packages specifically for the tool and plant hire industry. It was originally created by Marc Prince, the owner of one of PPC Stars’ clients, Surrey Hire. PPC Stars was undertaking a lot of pay-per-click campaigns for tool, plant and access hire companies already and, seeing an opportunity to improve both services, it bought Abnix last year, expanding its own client base by almost 50 customers in the process.

The four core services can be combined to promote clients online and make sure people have a way of communicating with the

26 SEO enables companies to be found more easily by Internet users.

PPC Stars can merge its four core areas into a cohesive campaign to achieve the best results. The website must be set up for the customer to have somewhere to be directed to, and the results in a search engine must be optimised so that the site shows up whenever a potential customer searches for a product. There are then still two major points left that PPC Stars deal with: advertising and social media.

“With pay-per-click, which relies on someone actively searching for your product, it works so well with Google because they have already

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