search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
EXECUTIVE REPORT


Stars of digital marketing


PPC Stars’ services are designed to help hirers create and maintain a successful and informative Internet presence. Matthew Julier finds out more.


The Internet is an all-pervasive force in business, yet there are still many hirers who are overlooking what it can do for them and not taking full advantage of the opportunities available. PPC Stars offers a range of services to help companies grasp them.


business - even if they may not have even heard of it before. MD Tony Humberstone found one client in Southampton after driving past their van on the motorway and discovering they had no website or details available when searched for. Companies such as this could have many potential customers slipping from their grasp purely because they have little or no web presence.


Simple and effective


Tony Humberstone said, “We set up and manage the pay-per-click campaigns to generate these businesses more phone calls and emails and ensure they are found easily online. We set them up a website that is functional for their type of company, one that works on a mobile phone and which is easy for people to navigate to find what they need. For a builder on-site wanting to hire a drill, they would search for tool hire companies in the area and want to be able to see the product they want easily, along with how much for, and be able to pick up the phone and order it. It needs to be simple and targeted for that audience.”


A well-managed social media presence can generate new business.


The company was established nearly five years ago as a pay-per-click advertising agency, helping to direct traffic to websites, and whereby advertisers pay a publisher or website owner when the ad is clicked - hence PPC Stars’ name. Its main role then was to set up Google AdWords to draw in web traffic for companies. As the business expanded, it broadened out to include website design, SEO (search engine optimisation) and social media, to the point where it became a fully-fledged digital marketing agency, managing company brands and logo design. PPC Stars has a newly expanded team of 22 people, split between its four core areas.


Another part of the company’s portfolio is Abnix Solutions which provides website packages specifically for the tool and plant hire industry. It was originally created by Marc Prince, the owner of one of PPC Stars’ clients, Surrey Hire. PPC Stars was undertaking a lot of pay-per-click campaigns for tool, plant and access hire companies already and, seeing an opportunity to improve both services, it bought Abnix last year, expanding its own client base by almost 50 customers in the process.


The four core services can be combined to promote clients online and make sure people have a way of communicating with the


26 SEO enables companies to be found more easily by Internet users.


PPC Stars can merge its four core areas into a cohesive campaign to achieve the best results. The website must be set up for the customer to have somewhere to be directed to, and the results in a search engine must be optimised so that the site shows up whenever a potential customer searches for a product. There are then still two major points left that PPC Stars deal with: advertising and social media.


“With pay-per-click, which relies on someone actively searching for your product, it works so well with Google because they have already


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52