||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| |||||||||||||||||||||||||||||||||| Consumer Credit In Focus
Service or CPaaS. It represents the perfect way to automate and streamline customer interactions and keep things personal. CPaaS is becoming so important that IDC
predicts the CPaaS market will become a $17bn market by 2023. Much of that has to do with the ROI is delivers. As a single platform covering all forms of
communications, CPaaS makes it very easy to aggregate all the conversations a company is having with customers at any one time. This provides insights and reporting can be
June 2022
As a single platform covering all forms of communications, CPaaS makes it very easy to aggregate all the conversations a company is having with customers at any one time
www.CCRMagazine.com
streamlined so functions across the business, such as CRM and product development teams, see a single view of the world. This brings great value in terms of
operational effi ciencies, but also helps brands develop more meaningful interactions and gather the critical insight needed to develop new products, services and customer experiences. It is why more and more banks are investing in CPaaS. They know that they will not be able to compete on service if they do not. CCR
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