Industry News
Report reveals DTG and DTF printing are set for rapid growth A
21-page report from Textiles Intelligence has established that direct to garment and direct to fi lm digital textile printing are set for rapid growth.
Digital textile printing allows for unlimited colour choices, customisation, and fl exibility in design and production, and it has seen signifi cant advancements in recent years. Such advancements have been driven by improvements in automation, ink formulations and print head technology.
The latest digital textile printing machines are extremely fl exible and can print on a wide variety of fabrics. Furthermore, many of these machines do not require pre-processing and post-processing equipment or specialist operators. As a result, they are resource-effi cient and
cost-effective, and their operations have a low impact on the environment. Companies manufacturing digital textile printing machines include Brother, ColorJet, EFI Reggiani, Epson, Kornit Digital, Mimaki and Sawgrass. DTG and DTF printing are having a profound impact on the industry. DTG printing uses inkjet technology to print high quality, full colour designs directly on to garments while DTF printing uses a polyester fi lm to print bold and durable designs on to a fabric.
These comparatively new digital printing technologies are highly suited to creating designs which are up to the minute and can be provided on demand. As such, designs produced using these technologies are especially suitable for selling via e-commerce platforms, which tend to thrive on rapid turnaround times and diverse product offerings. Similarly, designs produced using these
The Outdoors Company welcomes Thule to its brand portfolio
S
wedish outdoor brand, Thule, is the latest addition to The Outdoors Company’s
offering.
Thule is a globally recognised brand renowned for its commitment to quality, innovation, and purposeful design. While many know Thule for its outdoor transport solutions, the brand has also built a strong reputation for crafting exceptional bags and
accessories, ideal for everyday use, travel, and active lifestyles. The addition of Thule follows several exciting new partnerships for The Outdoors Company in recent months, including Samsonite, Rains, and Hunter. These new additions reflect the company’s ongoing commitment to offering only the best retail brands for branded merchandise – ensuring clients always have access to quality gear that aligns with their values and brand identity.
Thule’s products join The Outdoors Company’s portfolio
| 12 | September 2025
Mark Dix, director of The Outdoors Company, said: “Thule is a really strong addition to our corporate offering, giving us an unrivalled range of premium bags for our clients. “The brand’s stylish, functional products and strong retail reputation make them a highly desirable choice for businesses looking to align their own brand with quality and innovation.”
technologies are also suitable for the fast fashion sector, which relies on quick design iterations and frequent product launches. DTG and DTF printing can meet these requirements by reducing lead times and streamlining production processes. Indeed, DTG and DTF technologies have been developed specifi cally in response to the expanding needs of e-commerce and fast fashion.
DTF printing, in particular, has been a major phenomenon in recent years. As a result, it is estimated that some seven billion items were produced worldwide using DTF printing in 2024, and that 50% of all T shirts now produced globally are decorated using DTF technology. Growth has been driven largely by major investments in China.
Textiles Intelligence is a global business information company.
Asquith reimagines swing tags with seaweed innovation
Asquith’s innovative seaweed tags
A
squith has created a range of bespoke swing tags crafted from recycled paper pulp and waste
seaweed.
These tags open a sea of possibility for brands that value both impactful design and environmental responsibility. Each swing tag is thoughtfully designed to stand out and make a meaningful difference, combining premium quality with planet-friendly materials. Finished with natural cotton string, fully recyclable and biodegradable, these tags demonstrate that sustainability can be stylish and sophisticated.
www.printwearandpromotion.co.uk
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