Focus on Hoodies & Sweats
Mark says: “Weʼve certainly seen the humble sportswear-style sweatshirt and hoodie evolve to cater for a smarter, more formal, professional corporate client over recent years. Take for example The Better Sweater from Patagonia – offered in a variety of full zip, quarter zip and hoodie forms – made from 100% postconsumer content, it will be available this autumn/ winter. The sweater-knit face of these garments provides all the warmth of a traditional fleece-lined sweater with a professional, more corporate outward look.”
Fashion stakes Mantis World, along with many other printwear brands, is leading the way in the fashion stakes. Instead of fundamentally changing the sweatshirt moving forward as we head into 2020, Kirsty says itʼs a simple case of evolving it to keep the garment relevant. She says that for Mantis World this means looking at what and how it is made, to ensure that both are ethically and ecologically sound and cause minimal damage to the planet or the people involved in the manufacturing process.
Kirsty adds: “All of our sweats and hoodies are now being made using organic cotton rather than the world-unfriendly non-organic which is grown using potentially harmful and toxic pesticides. The world of sweatshirts is extensive, but itʼs great to know that some of that world isnʼt harming the bigger world.”
Stayed tuned as 2020 approaches to see what the printwear market has in store for the much-loved sweatshirt.
We’re now seeing old skool
designs reinvented, retro logos and graphics on the front of sweats in every retailer or etailer, a myriad of fits, lengths and colours from the high street up to designer catwalks. And very much like the T shirt, there is no sign or reason that the popularity of the sweat should wane any time soon.
– Kirsty Macdonald, brand manager, Mantis World
Top tip
Mark Dix, director at The Outdoors Company, provides some top sweatshirt decorating knowhow
Whether you choose to
embroider or vinyl print will depend on the fabric. While it is possible to vinyl print on a more traditional cotton, jersey-type garment, embroidery can often look neater, more effective and sustain a professional appearance for longer, enduring wash after wash. But if the sweater or hoodie has a knit face, embroidery is definitely advisable to ensure clean decoration. My top tip is to mirror the decoration-type used by the brand. No-one knows how the fabric of their garments behaves under various conditions than they do.
www.printwearandpromotion.co.uk Looking for something different? A
re you looking for a way to make your prints stand out on your hoodies and sweatshirts? Well look, no further than
Geo Aquapearl from Virus Inks. Geo Aquapearl is the colour shifting ecological ink range of great visual impact that changes colours into nuances with variable reflexes that match any kind of tonality. The colour shifting effect creates the perception of different shades that vary upon the angle of observation merging intense colors and delicate tints. Geo Aquapearl range is perfect for both fashion and sportswear applications assuring a matte finishing, soft to the touch. The application procedure of Geo Aquapearl allows a colour changing effect on every kind of fabric: natural or synthetic, white or coloured. Geo Aquapearl renews its already wide colour range in 16 nuances: mint, ocean, emerald, sapphire, etrurian, lime, cytron, olive, navy plum, red, grape, purple, wine, abyss, peach and triblend.
Women’s Favourite Sweatshirt from Mantis World (M77)
Geo Aquapearl changes colour depending on the angle the print is viewed from
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