Special Report
providers are looking for a solution to produce more output with the same amount of equipment so this XP addresses this trend in a way we haven’t been able to before.
“The XP-640 fits a place in the market that fits our customers’ needs that we have perhaps missed and we are very excited to reach the customers who have been asking for this product.” Paul continued: “Speed hasn’t always been on our forefront but now it shows we want to commit to our customers. “Our classical applications were with customers who would use us for our variety, now our customers are more into volume and are reducing variability and increasing productivity.”
Other releases were also promoted on the day, namely the TY-300 DTF printer and Roland’s new Dimense series. The TY-300 continues this focus on speed as it was said it can reach operational speeds up to 45% faster than competitors while the Dimense series was a new concept for interior decoration, embossing patterns directly onto the substrate – Andrew even went so far as to call it ‘unique’ saying ‘it was the only machine of its kind that could do what it does’.
All three were on display for visitors to witness following the presentation and a brief Q&A.
To round out the day Roland set up a tour of the track where guests got a chance to see important areas of the iconic raceway and even got a chance to stand on the podium.
The BWT Alpine cars were on display with special wraps that were produced by Roland and there was a tyre-changing competition which gave visitors a chance to imagine what it is like to be a member of a pit crew.
Success is a group effort As much as the event was to launch the new kit, it was also designed to promote the relationships between the dealers, Roland, and partners BWT Alpine. Yes, it aimed to plug the new equipment but the new equipment was designed by speaking to distributors and checking market data to see the latest demands from customers, and Roland was very keen on celebrating that. The president of Roland DG EMEA, Gregory Bilsen, summed this point up best in his opening statement.
www.printwearandpromotion.co.uk March 2025 | 57 | Home straight at Monza circuit
He said: “One of the biggest questions in Formula 1 is what is really the factor for success, the machine or the driver? “This is a question that for many years people that the answer was 80% the machine and 20% the driver. Now the world is changing and looking at the data, the results in the last 10 years have shifted.
“The main factor is the interaction between the car and the driver. The greater the information from the driver the better adjustments can be made to the car.
The Roland TrueVIS XP-640
“We are the same; the more we work together the better we can create. We are a company that would like to build strong relationships with our distributors so thank you so much for being here.” That’s what the new XP-640, and the other new releases, ultimately represent; the company’s symbiotic relationship with its dealers to produce the most sought-after equipment on the market. By using the lessons learnt from F1, Roland now hopes its new range of printers will accelerate them into pole position.
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