Attraction Update


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SimEx-Iwerks and Shedd Aquarium open next-generation immersion theater


S


imEx-Iwerks and Shedd Aquarium have officially opened the new Immersion Theater at Shedd Aquarium in Chicago, introducing


a next-generation 4D experience designed to fully immerse guests in the aquatic world through sight, sound, lighting, and sensory effects. Opening to the public on May 9, the reimagined


theater represents the latest evolution in immersive storytelling featuring expanded side-wall imagery, choreographed special effects, dynamic lighting,  technology. The new theater also features an interactive pre-


show environment with augmented reality animal encounters to take photos with large-scale visuals, and immersive digital media designed to engage guests before they even enter the main theater. 


be more immersive than ever before, allowing our guests to not only learn about,


  Colby Sellers, Senior Director of Guest Relations at  is to connect people with nature, and sensory experiences are a great way to spark a lifelong 


38 IAAPA ASIA EDITION 2026 SimEx-Iwerks and Shedd Aquarium have


partnered since 2006 to bring family-friendly  latest installation marks a major milestone in the nearly two-decade relationship between the two organizations and showcases a new benchmark for immersive theater design within the aquarium industry. 


 Sean McAllister, Senior Vice President, Attraction  side-wall visuals and interactive pre-show to the choreographed lighting, environmental effects, and new seating technology, every element was 


The attraction further reinforces the growing role


of immersive cinematic experiences within zoos, aquariums, museums, and destination attractions seeking to increase guest engagement, repeat visitation, and emotional connection through experiential storytelling.


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