Industry Insider
www.parkworld-online.com
James Rowell, Founder & CEO, JR Creative Group
Park World’s Matt Broughton sat down for a chat with James Rowell, Founder & CEO, JR Creative Group.
Matt: James, can you start by telling us a bit about your background in the industry and how you came to be heading JR Creative? James: I started out as a performer, which I think shapes how I approach stage in front of a live audience that teaches you very quickly what works and being a part of, but that the performers love being in just as much. The two things are connected, in my opinion. You can feel it in the room when a cast is genuinely enjoying the work, and the audience feels it too. That belief has stuck with me from day one. Over time I moved from performing into creatively directing and producing,
and in 2017 I started JR Creative Group. No investors, no safety net, just a belief that there was room for a company that genuinely cared about crafting
22
really changed.
Matt: For those not familiar, can you give us your elevator pitch for JRC? James: lines to global attractions. The thread that runs through it all is creativity and
Matt: If there was one project that you think perfectly shows off JRC, which would it be and why? James: It would be our recent (and three year!) project with Seal Bay
IAAPA ASIA EDITION 2026
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
