Ride Update
www.parkworld-online.com
New Simworx attraction: Barbie, Ultimate Road Trip, opens in Abu Dhabi
I
n partnership with IP2 Developments, Simworx, the dynamic media attraction specialist, is excited to announce our newest
project for the world-famous brand, Mattel. The attraction named: Barbie, Ultimate Road Trip has now opened at The Galleria Al Maryah Island in Abu Dhabi. This attraction is part of the Barbie section of
Mission: Play! By Mattel, an interactive physical and digital place to play that features Mattel's iconic brands. After the success of the 2023 Barbie movie, the brand's popularity has skyrocketed around the
world and with the help of Simworx, Mattel has now brought the brand to life in another way.
scooters to race through the pink, sunny streets motion base, an acceleration pedal, steering and buttons that allow riders to interact with the on-screen race. This interactivity combined with the themed environments allow for the guest to feel immersed in the adventure alongside Barbie herself. a real honor to work with IP2 Developments,
and as industry leaders for the design and really excited to bring the Barbie brand into a The attraction is located at The Galleria Al
Maryah, owned by the Al Hokair Group. They are a leading lifestyle destination with over 400 shops and 100 dining locations. They now continue to expand their entertainment offerings has plans to open more locations in other regions in the coming years.
JUNE 2024
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