www.parkworld-online.com
Park Update
The Park Playground expands European presence with new franchise venue in Portugal
I
mmersive VR experiences provider, The Park Playground has opened its first fully fledged franchise venue in Porto, Portugal, marking its
continued commitment to delivering entertainment- expectations. The new venue includes three free- library of original immersive VR experiences for guests of all ages and interests, including its newest VR titles, the heist themed The Break-in and esports- inspired NanoClash Focus. Set to open on the 14th of June, the project saw
The Park Playground partner with franchise owners range of immersive VR experiences to the area and is a testament to the rapid growth in global demand entertainment-led social experiences. Park Playground. Though this industry is a new
that this kind of cutting-edge entertainment will incentivise global audiences and the broader Portuguese community to travel to Porto for a truly The standalone venue is part of The Park
Europe and across the world following the success of its locations in the UK and central Europe. The Park Playground is working very closely with the local team to ensure its experiences remain consistent and compelling for the consumer.
have been invaluable in steering this project in the
right direction, providing a wealth of knowledge of the local market and offering guidance on how to address their needs. This new expansion into western Europe further reinforces the emerging trend of communities increasingly seeking new forms of entertainment, with VR and technology poised to In a region where footfall relies on tourism, the
exciting opportunity for Porto, driving new people to the area, diversifying its offerings, and supporting the local economy as a result. Since its launch, the Park Playground has
expanded to 15 owned and franchised venues globally across the UK and Europe. Its franchise programme offers partners around the world the opportunity to run their own VR-based experiences, allowing them to capitalise on the future of entertainment with state-of-the-art technology,
Bill Painter, Head of Franchise
JUNE 2024
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