DIGITAL SOLUTIONS PROVIDER
How to embrace digital as a higher education provider
Chatbots Chatbots and virtual assistants offer students an outlet to share their stress and can improve their motivation to study. These can also help students manage their mental well-being. One additional benefit of having chatbots at universities to answer students’ questions is the large volume of data that would be obtained regarding student’s concerns and interests. This data could be analysed to help enable universities to create innovative new services and programmes to further improve students’ educational experiences.
T
he use of technology in education is highly variable and is rarely fully integrated. Our
world is growing increasingly complex at an increasingly rapid pace and the software revolution is reshaping the economy. There is a significant need to satisfy increasing student expectations and as such, institutions will need to develop digital strategies to overcome potential hurdles.
What are the major challenges faced by the education sector? • Disengaged students • High dropout rates • Ineffectiveness of a traditional ‘one-size-fits-all’ approach to education
What areas for improvement are higher education establishments focused on?
Student recruitment: • How can we attract the more digital savvy students of today?
Security: • Can we keep our students safe and secure at all times?
Reputation: • Can we clearly demonstrate our value to all stakeholders?
Academic quality: • How can we keep on top of revised regulatory framework and monitor registration requirements?
Lack of digital transformation: • Are we embedding the latest theory and application of technology within courses? • Could we exercise efficiencies within our back- office systems to improve our student journey?
April 2020
How is new technology transforming the way education providers operate?
Information Overload Much of the information that only teachers possessed in the past is now available to students online, challenging the old model of teachers presenting content and students absorbing it. As a result, educators are now leveraging technology to create a different role for themselves in their classrooms. Instead of using class time to spoon feed information, technology is helping them use their time with students to advance problem solving, communication and collaboration - exactly the type of higher-order skills that leading education specialists say should be the goals of education for today’s world.
Virtual Reality In the era of digital devices, we have an opportunity to enable better learning with technology. Virtual reality can be used to enhance student learning and engagement. Virtual reality education can transform the way educational content is delivered; it works on the premise of creating a virtual world (real or imagined) and allows users to not only see it, but also interact with it. Being immersed in what you’re learning motivates students to fully understand.
Automation The classroom has plenty of areas where automation can improve the student and teacher experience. The education industry also has roles outside of the classroom that could benefit from being technologically enhanced. From onboarding a new student in a class, to helping people understand how and where to access school resources, these processes can easily be simplified and streamlined by way of automation to further free up educators’ time for more impactful work.
Personalised Learning When big data analytics and artificial intelligence are used correctly, personalised learning experiences can be created. Every student would enjoy a completely unique educational approach that’s fully tailored to his or her individual abilities and needs. This could directly increase students’ motivation and reduce their likelihood of dropping out. It could also offer tutors a better understanding of each student’s learning process, which could enable them to teach more effectively.
How can Spindogs help you? As an agency, we’ve worked with a wide range of education providers. We have the digital knowledge to create and build bespoke websites and intuitive portals across a range of CMS’, that deliver great results. Our dedicated digital marketing team also works with our clients post launch to encourage and develop service promotion strategies. As an agency, we’ve worked with a wide range
of education providers but our work isn’t exclusively based in the education sector. We have a healthy mix of education and non- education clients helping inform and improve what we do in the education sector, and vice versa.
uTake a look at the work we do in the education space here -
https://bit.ly/3k0WAw8
www.education-today.co.uk 47
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