FEATURE: SUSTAINABILITY


The role of visual aids in sustainable education We hear from Michael Stausholm, Founder and CEO of SproutWorld S


ustainability needs to be a word that children know well. I often read that sustainability is dead, or that it costs too much, or that it doesn’t pay off. That focusing on it is a luxury, only suited for better, more secure times. But of course sustainability isn’t dead. It’s just demanding clarity and coherence. This means responsible messaging, given to people from a young age. No shortcuts, no empty green claims, just lots of consistent education delivered in a relevant format.


A report from The Roundup last year revealed that 78% of people feel that sustainability is important; 62% of people say they “always or often” seek products to purchase because they are sustainable, 55% of consumers are willing to pay more for eco-friendly brands and a whopping 84% of customers say that poor environmental practices will alienate them from a brand or company.


And these figures are likely to rise; younger generations are starting to make a massive impact on the world, and they care deeply about sustainability, actively looking for organisations to take responsibility for creating a more sustainable future. The majority of Gen Alpha (66%) prefer to buy from companies that have a positive impact on the environment. 67% of 6- to 9-year-


38 www.education-today.co.uk December 2025


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