BLUEPRINT GAMING
Taking the slot experience to new heights
Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, looks at they’re evolving to assist operators in the acquisition and retention of players.
G
amification is a highly effective way to increase engagement levels amongst casino players, with tools such as free spins and bonus rounds a staple fixture within slots. They’re also useful in marketing new and existing games by adding a new dimension to the core gameplay. These features are becoming increasingly important in today’s industry, as competition grows amid a saturated marketplace where retaining a player is an uphill task for most. There’s also the changing regulatory landscape to becoming a real challenge as regulators impose regulated market and the increased focus on betting and retain customers in the future.
Of course, the quality of slot games is a big factor in marketing and promotional tools are a key driver in providing the competitive edge.
acquisition and retention challenges.
ENHANCING THE USER EXPERIENCE The reliance on free spins has meant that the use of
gamification in our industry hasn’t evolved greatly in players at all stages of the player lifecycle, from acquisition to reactivation of lapsed users, there has to be alternative options available to them. in-game messaging can help to significantly boost engagement, deposits and session times, as they add Social media is driving the increase of these products, YouTube ensuring there is a competitive element
something beyond the traditional slot game format.
long term.
FLEXIBLE APPROACH
tools can support them. The need for differentiation in today’s marketplace means operators have to find a Bespoke marketing and promotional features that involve specific marketing campaigns concerning a the operator.
promotional tools can be utilised across every stage of players and increase retention.
functionality or the ability to offer these types of systems, run the risk of being left behind, as these features are already becoming an essential part of the
If you want to cut through the noise and make yourself heard in a crowded marketplace, marketing and promotional tools are a key driver in providing the competitive edge
GIO SEPTEMBER 2019 105
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