DIGITAIN


Innovation remains the watchword, both in the markets you offer and the tools with which you allow your clients to engage


eventually brought me to Digitain. I was lucky to be embraced by my current team, who trusted me in vision to grow the company to become a leader in igaming industry, a direction from the bottom up which could blaze its own trail, learning the lessons and raising the bar on my first and formative experiences in igaming. The velocity of growth is incomparable with what I have experienced in past – the past five years has brought years of joy and full realization of potential for everyone in our team. It’s already been a career-year in which our leading sportsbook and casino platform has garnered awards at four prestigious ceremonies, including the EGR B2B Awards.


GIO: What is it about the igaming industry that currently captures your interest? SK: The present moment is as good as it gets, with the collective industry finally getting its act together from a regulatory and responsibility perspective, which is great to see. Now add in the fact that some of the most exciting global territories are opening up their doors (from the early moves in the U.S. to upcoming possibilities in a country like India), while emerging continental markets like LatAm and Africa are finding their feet.


Now at the helm of one of the leading sportsbooks, I feel Digitain is in a prime position for propelling sports betting into a new era across the igaming planet. Our unique software caters to a burgeoning portfolio of operators across the globe. It provides an intuitive multi-lingual, multi-currency, customizable interface that can be easily integrated, using unique APIs, with new or existing platforms, whether you are an online or land-based operator. At last count, our platform partnerships number in excess of 100 operators, while our progress in artificial intelligence and machine learning techniques means we can help our partners serve and understand their players like never before.


Sitting at the intersection of an increasingly open but well-regulated markets means the tech can now usher in the most exciting gaming period we’ve seen.


GIO: What have been the most note-worthy changes you’ve witnessed in your time in the industry? SK: I’d have to point to those aforementioned recent gains in AI and automation. Particularly of late in a year when personalization and gamification could truly transition from annoying buzzwords into attainable realities. When integrated into a segmentation and customer retention strategy, personalization can truly work wonders. While a gamified experience – merged with the right segmented customer – can now drive players towards desired content at key times in a way that simply wasn’t previously accessible. We’d like to think Digitain is perfectly placed to showcase these technological gains for peerless platform and customer service.


GIO: Can you give us a snapshot of where you are with your growth plans and what’s still to come? SK: In general, Digitain has experienced substantial growth in several international markets over the past 12 months. Strategically, in order to accommodate this expansion, we will have opened sales and business development offices in four core bases, from the UK, South Africa, LatAm and the Philippines. The aim of these offices is to locally service existing clients and partner needs as well as increasing our inquiry pipeline.


GIO: What’s still left for Digitain to accomplish in Europe and beyond? SK: There are fantastic growth opportunities globally, so it is not just about any given developing land mass, or prosaically investing in the U.S. The key is selecting the right targets and going after them with the right product, even in a mature market such as Europe where certain regulatory barriers to entry will have put off many suppliers. We now have the requisite nimble product which can be localized and deployed worldwide, so opportunities to extend its influence can be harnessed across the board. Indeed, for example, just look at those offices we’ve recently opened in Sheffield. From this new tech base, we’re


I feel Digitain is in a prime position for propelling sports betting into a new era across the igaming planet


GIO NOVEMBER 2019 7


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