COVER STORY
INTERBLOCK: Introducing a new segment of the gaming floor
The ever-innovative company can be found at the Australasian Gaming Expo (AGE) with a new ETG designed specifically for the territory
C
asino operators looking for the next wave can catch it at this year’s Australasian Gaming Expo, when Interblock unveils a new electronic table game (ETG) designed specifically for the
Australian market. Casino players around the world are moving
towards electronic table games (ETGs). This segment of the casino floor already comprises 15 to 20 percent of many casino floors throughout Asia Pacific/Europe. Now ETGs have come to North America, where they’re seeing double digit growth.
Casino operators are embracing ETGs not only because they cost less to operate and can generate more hands/cycles per hour, but also because ETGs
can bring new players to the casino floor. Recent data suggests that ETGs are driving some of the highest levels of incremental revenue on the floor, with »new carded« players making up more than 50 percent of ETG players.
“Younger players have grown up on skill-based
games and touch-screen mobile devices,” notes Interblock’s CEO, John Connelly. “ETGs have emerged as a product that attracts these players, who may prefer screen interactions over those with a human dealer.”
To meet demand and encourage faster growth,
Interblock will release new product segments that deliver the quality expected from an Interblock ETG at lower prices. John Connelly calls this the “Mercedes analysis”: “Interblock’s original ETGs are like our ‘S’ Class,” he says, “high-performing, and priced accordingly. But Mercedes has succeeded — and we will as well — by offering ‘E’ and ‘C’ Class products that deliver the same brand quality, but at a price point available to a broader demographic.”
Interblock has also been able to customize its
product to meet specific local needs. Responding to ETGs’ popularity in Australia, Interblock created a unique standalone product, giving all types of operators an exciting new way to attract players and generate more income.
This Roulette edition of this standalone product,
the Roulette Diamond Station, will make its debut at the Australasian Gaming Expo. The Roulette Diamond Station is an electronic gaming machine and allows operators to offer the Roulette game in a fast-paced, standalone format. The Roulette Diamond Station has the same footprint as a traditional poker machine, fitting perfectly into physically smaller venues, and game cycles can be as fast as a standard spin cycle on poker machines.
38 AUGUST 2017
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