INDUSTRY VIEWS INDUSTRY
VIEWS
Rise of dramatic stones, bold veining and colour
The growing popularity of dramatic stone, bold veining and rich colours reflects a wider shift towards authenticity and individuality in interior design. After years of uniform finishes and engineered alternatives dominating the market, there is renewed appreciation for materials with natural variation and character. Natural stone is particularly well positioned within this trend. No two slabs
are identical, and features such as striking veining, movement and colour variation create the uniqueness many homeowners and designers seek. Increasingly, consumers want spaces that feel personal rather than manufactured. While man-made surfaces still have their place, natural stone offers depth,
texture and visual interest that can be difficult to replicate. As statement surfaces continue to shape kitchen and bathroom design, demand for bold natural materials is likely to remain strong in the years ahead.
The rise of whole-room timber designs in kitchens and bathrooms
The traditional use of wood has evolved beyond the floors to encompass entire kitchen and bathroom spaces - from floors to walls, ceilings, cabinetry, joinery and more. Designers are embracing a whole- room approach which shows the move away from fragmented schemes to considered, cohesive and immersive environments. In spaces that are usually dominated by stone, tile and metal, wood is a material that not only softens the aesthetic, creating a warmer and more lived-in feel, but it brings a quality and sense of permanence to kitchens and bathrooms that feels architectural and inviting. Advancements in finishes, manufacturing and treatments means wood is now far better suited to withstand the demands of these challenging environments, which it traditionally may not have been specified for originally.
Comment by Anthony Scott, Global Product & Innovation Director, Havwoods
Comment by Oli Webb, Director, Cullifords
Traditional Style – Reimagined for Modern Living
Traditional bathroom design continues its enduring appeal, but today’s interpretation is far from a faithful reproduction of the past. Instead, we’re seeing a trend for classic styling reimagined with contemporary twists, creating spaces that feel both familiar and fresh. Nostalgic features such as shaker-styled cabinets, period-inspired ceramics and elegant brassware
remain popular, but are increasingly paired with modern colour palettes, textured finishes and streamlined silhouettes. Soft neutral tones, fluted surfaces, statement mirrors and warmer metallic accents help update traditional designs. At PJH, we’ve seen a steady demand for classically-styled bathrooms such as Dion and Celine. The
grandeur and theatre of nostalgic bathroom style contuniues to evoke sophistication and class, and is a look set to remain ever-popular. Elegance and tradition will never go out of fashion. For retailers, the opportunity lies in showcasing how traditional influences can sit comfortably alongside
contemporary craftsmanship, creating luxurious bathrooms that offer longevity and the best of both worlds: classic style with modern functionality. Some looks simply never go out of style, they just evolve.
Comment by Julie Lockwood, Product Manager, Bathrooms to Love by PJH
BKU JULY 2026
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