McShane, about a milestone year for the business, new product innovation, and ambitious plans for growth as the company looks ahead to 2026. As 2025 draws to a close, MyLife is reflecting on
a year defined by momentum, investment, and portfolio expansion. It has been a particularly busy period for the business, marked by strong commercial performance and significant operational progress. “We’ve had a very busy year, it’s almost difficult
to sum it up in a few words,” Laura McShane explains. “Some of our highlights included a record-breaking month of sales for the company in July plus the launch of our new ERP system in December that streamlines order processing, invoicing and account management, helpingus deliver a better customer experience.” With strong foundations in place, MyLife’s focus
is now firmly on the year ahead, where further investment and expansion are already underway. “For 2026, we want to continue building on the
success of the year we’ve just had,” Laura explains. “As an extension of our new ERP system, we will roll out a new customer portal early 2026 that will be a huge help to our customers.” Amajor milestone for the business will be a
new headquarters and warehouse facility: “We’re opening our new 105,000 sq ft purpose-built warehouse and office facility in Newry, where the company was founded,” she says. “The new larger facilities will enable us to meet increasing customer demand, create new job opportunities, and improve our customer experience as we maintain exceptional standards of customer care.”
16 BKU JANUARY 2026
MyLife – Rising Trends for the year ahead B
KU’s Matt Broughton spokewith MyLife’s Marketing Manager, Laura
New product highlights Product development remains a central pillar of MyLife’s strategy, with several launches scheduled early in 2026 across multiple categories. “Yes, we have plenty of new products for
2026,” Laura confirms. “We have new phantom lighting technology in our Zina and Mani LED mirrors, that effortlessly emits a radiant, ambient glow through the mirror, beautifully illuminating any space, without revealing its source. It’s a gorgeous feature that needs to be appreciated in person.” Existing collections are also being enhanced with
new finishes and design details. “In showering, we’ve added a Matt Black finish to ourOtto 8mm enclosures, bringing that range to four colour finishes now,” she says. Smaller components have not been overlooked,
with furniture detailing playing an important role in the overall scheme. “We’ve added a Ryver handle range that proves
the small details do the heavy lifting.With T-bars, pull handles and knobs in smooth, knurled and fluted designs, they add instant character to any furniture style.” Heating has also seen additions, with a clear
focus on contemporary design. “We’ve also added new Kallan heated towel rails, one is prefilled electric-only and the other dual fuel, both with a minimal aesthetic design ideal for modern spaces.”
A complete bathroom offer MyLife’s growing portfolio has strengthened its position as a one-stop shop for bathroom retailers - an approach designed to simplify both specification and decision-making. “We know how challenging it can be for both homeowners and bathroom retailers when
designing a bathroom, so it’s importanttousthat our portfolio covers everything the modern bathroom needs,” Laura explains. This simplicity is reflected in how the range is presented to customers. “Navigating through one brochure is also amajor help to many, rather than separate category brochures. All our products are within one easy-to-read brochure, with a simple to follow format for all the important bathroom decisions.” As demand for coordinated bathroom schemes continues to rise, colourmatching has become increasingly important. “Colourmatching is vital for that cohesive look,” says Laura. “We’ve worked extremely hard with our designers and manufacturers to ensure everything across the MyLife portfolio matches, from the small details of furniture handles, taps and accessories, to large statement-framed mirrors.” She adds that this consistency is a key benefit of specifying under one brand: “Another reason why to shop under the MyLife brand - you can guarantee our colour finishes will be constant across all categories.”
Sustainability MyLife continues tomake practical changes to reduce its environmental impact: “We’re continually reviewing our packaging offering and have moved away from use of harsh plastics and replaced with compressed cardboard,” Laura says. “Our brochures are also 100% carbon balanced and printed with FSC paper.”
+44 (0) 28 3025 6392
sales@mylifebathrooms.com
www.mylifebathrooms.com
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