p06-p07 BKU-FEB22 Industry Views x 6_bku 31/01/2022 08:47 Page 6
INDUSTRY VIEWS
INDUSTRY VIEWS
2022 is going to be a landmark year for the blended kitchen space
As the market is primed to bring the very best in life-enhancing kitchen design to the contemporary home, our research shows that the modern kitchen will be reinvented next year with industrial-style spaces becoming more visually quiet and gender neutral in terms of colours, materials and finishes. Presenting a true democracy for today’s lifestyle, the kitchen of tomorrow will be
contemporary in style and spatially ergonomic with the very best sustainable furniture forming the basis of each scheme. Industry forecasts indicate that versatile pieces of furniture that create a more flexible home environment will top the charts, with integrated wall and ceiling storage systems through to all-inclusive islands with space to cook, dine and do business. Recognising the ‘power of the purchase’ will be crucial in 2022, with big ticket items like
the kitchen helping to reduce environmental impact and promote a greener way of life. In this way, the latest furniture trends are embracing all of the new design possibilities being achieved when using recycled materials and so renewable wood alternatives will prove their worth next year as an eco-friendly option that does not sacrifice on style or quality.
Comment by Matt Phillips, Head of UK Operations, Rotpunkt
Improve your customer experience to reduce losses
The fact that 60% of consumers who walk into your showroom will convert to actual clients by making a purchase is generally talked about as if it’s a good thing. But that means you’re actually losing 40% of them. Why is that okay? Staff wages, marketing, rent, displays and software - all this expenditure is solely to attract someone to step into your showroom, so when you’re spending out that much surely you want to reduce lost opportunities as much as possible. Surely you want to create a customer experience that makes those 40% stay and, ultimately, buy from you? How? By providing
Comment by Nathan MacLean, Managing Director, Virtual Worlds
spatial and emotional awareness in a virtual world where informed decisions will see more of your customers wanting to buy from you. If you don’t do it, your competitors will and it won’t be long before even that 60% of conversions begins to drop and you’ll wonder why you didn’t act sooner.
KBB offers a welcome opportunity to re-connect
After an uncertain but resilient 2 years for the kitchen and bathroom industry, the next KBB Exhibition is now fast approaching. The show will certainly offer a welcome opportunity for us all to showcase the latest product innovations but equally as important, it offers an incredibly valuable platform to once again re-engage in person with our customers. Colour is likely to take the centre stage and feature prominently with many
suppliers now adapting their palettes to cater for an evolving demand in dramatic, deep tones and the continued growing popularity of rich greens, as consumers look for ways to bring the outside in. Uform is delighted to
be attending KBB once again and we certainly see it as a valuable opportunity to share our latest innovations, investment in service initiatives and future growth plans, all centred around supporting both existing and new customers. We are all looking forward to welcoming everyone safely and in person at the show in March.
Comment by Richard Gates, Head of Category Management, Uform
6 BKU FEBRUARY 2022
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