Environment
Epson’s proprietary dry-fibre technology was recently seen on the catwalk at Paris Fashion Week
fabrics for direct to fabric printing. “Carbon neutrality sits at the heart of Epson’s
long-term strategy,” says Jessica. “We’ve committed 100 billion JPY by 2030 towards decarbonisation, resource recycling, and environmental technology development to achieve our 2050 vision of becoming carbon negative and underground resource-free.” And finally, Roland DG has introduced cardboard-based ink cartridges that cut plastic use by 82% and reduce greenhouse gas emissions by 350 tons annually, and its TrueVIS AP-640 Latex printers support PVC-free media. Not only this, but Roland DG has also engineered built-in energy saving features such as sleep timers and smart wake-up functions across its range. “For us, carbon neutrality means embedding sustainability into every part of our business and product development,” explains Rob. “Our goal is to create technologies that help customers reduce waste, cut emissions, and operate more efficiently.”
In a similar vein, HP designs its products using recycled and recyclable materials and minimises the amount of waste used in its packaging, whether that’s for printers or supplies. “For us, the focus is on impact,” explains Noelle.
“We are at the beginning of this journey, learning alongside our customers to bring more value.” HP customers can also make use of services such as HP Planet Partners, a takeback and recycling scheme, and HP Print OS Sustainability Amplifier, a software tool that helps PSPs assess their current situation and offers suggestions for improvement. An early adopter of this tool, is Richard Bottril from Pearce Signs, saying: “It demystifies abstract sustainability ambitions into structured, measurable actions.”
The same can be said for Canon as its production presses such as the Colorado M-Series use inks with low emissions, long-life print heads and automation to reduce waste. Canon’s Red Label Zero paper range is Forest Steward Council certified, ClimatePartner certified, and manufactured with reductions implemented across the footprint. “For Canon, carbon neutrality means taking responsibility for emissions at every stage of our products’ lifecycle, from sourcing and manufacturing to transport, use and end-of-life,” explains Duncan. “Across our portfolio, we are ensuring products are designed with sustainability front of mind.” Epson is tackling its decarbonisation by transitioning all global sites to 100% renewable energy and cutting emissions further through electric vehicle adoption and reduced business travel. The manufacturer has also applied its proprietary dry-fibre technology to transform watse garments into rewoven
26 | October/November 2025
CARBON NEUTRALITY ALONE WON’T WIN HEARTS OR BUSINESS. ACTION, TRANSPARENCY, AND CONTINUOUS IMPROVEMENT WILL. THAT’S THE STORY PSPS SHOULD BE TELLING, AND THAT’S WHERE THE FUTURE OF PRINT SUSTAINABILITY LIES
– Noelle Peutat, global strategic sustainability lead, HP Large Format Printing
REASSURANCE GIVEN Improvements and commitments such as those described above by these select manufacturers and suppliers gives PSPs reassurance that the equipment and inks they choose are helping along their jouney to becoming carbon neutral. “Our approach gives customers confidence that their printing operations can support both their business goals and their environmental commitments,” says Duncan.
While Rob adds: “For our customers, sustainability goes hand-in-hand with profitability. Ultimately, customers can provide greener products to their end-users, helping them differentiate in an increasingly sustainability-driven marketplace.” What was clear when speaking to these manufacturers and suppliers was that each had their own approach and take on what it means to be carbon neutral. But what they did agree on was that the process for a PSP to becoming carbon neutral should be viewed as a journey, not a single step. Andy says: “Sustainability shouldn’t be looked at as a one-off target but an ongoing journey. Small changes across operations and processes add up.” Duncan agrees, saying: “Carbon neutrality should
be viewed as a milestone rather than an endpoint. The printing industry should continue moving towards climate positive approaches that not only reduce impact but also generate wider environmental benefits.”
There are huge plus points in becoming a carbon neutral business, not just for you as a wide-format printer, but for the wider environment too. It’s something that every PSP should be striving to achieve. And the phrase ‘carbon neutral’ is definitely now recognised as more than just a buzzword. Signing off with one final thought on carbon neutrality is Noelle: “Carbon neutrality alone won’t win hearts or business. Action, transparency, and continuous improvement will. That’s the story PSPs should be telling, and that’s where the future of print sustainability lies.”
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