Special Report
The 2025 Rising Star Award winners
the sector, and there are a number of really excellent initiatives being run within the industry to show people about to take that next step into the workplace what the print industry and allied trades are like,” explains Liz. “We wanted to provide a resource that was open to everyone and easily available, to help with those challenges.”
THE FIVE IDEAS So, what exactly are the five ideas that make up the campaign? They can be broken down into the following, with the idea being that PSPs can use the information provided in the Five Ideas booklet to attract and retain young talent by learning what makes them tick: 1) Shout about the fact that print is an industry that young people can be passionate about.
2) Make it clear how print offers many ways to build a career.
3) Provide the right training, support and development. 4) Consider how to use network connections to build communities, and encourage collaboration.
5) Take time to think through and implement initiatives for workplace wellbeing. The Five Ideas booklet goes into further detail
surrounding each of the ideas and provides essential points and thoughts for businesses to consider. I’d recommend sourcing a copy to find out more. Although it’s early days with the campaign, it’s already raised a lot of interesting points and generated a lot of interesting conversations. What’s clear is that without the help of the Rising Star Award winners the publication of the Five Ideas booklet
would not have been possible. As one Rising Star alumni said: “We have to be visible to encourage people to join us.” While another added: “Before the industry I was blind to how much print was around us – when you see it, it’s a complete gamechanger.” Those involved in the creation of the booklet have identified an outdated, and often incorrect, perception among young people of what the industry really comprises for a career; and difficulty in gaining insight into what working in print really means. “Their invaluable insight underlined what inspires and excites them about the industry, and provided a clear view of what they’re looking for from employers to help them push forward with a fulfilling career,” explains Liz.
“Our (and their!) sincere hope is that their insight will provide the brilliant businesses in our sector with implementable, straightforward ideas to consider when they are looking at how to attract and nurture our future leaders,” Liz continues.
A LONG WAY TO GO Ultimately, the industry has a long way to go to reverse its perception and to promote it as a promising career path to young people. All the Printing Charity is asking is that businesses take a second and think about how they can encourage and inspire young people working in our sector.
And perhaps with the help of government initiatives such as the one proposed by the Labour Party, we will begin see an injection of youth into the print sector.
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AT THE CHARITY, WE’RE HERE TO DO WHAT WE CAN TO HELP PEOPLE IN OUR SECTOR THRIVE, AND PART OF THAT IS DOING WHAT WE CAN TO HELP THE SECTOR ITSELF THRIVE, TOO
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