ADVERTORIAL


How New Era Machines Powers the World’s Bakery Production


With more than six decades of expertise, New Era Machines is helping global food manufacturers scale production, improve efficiency, and deliver consistent quality through advanced automated biscuit and cookie production lines.


B


ehind every perfectly crisp cracker or buttery biscuit lies a complex manufacturing process—one that demands precision, consistency


and efficiency at industrial scale. For more than 60 years, New Era Machines has been helping bakery manufacturers meet these demands through advanced automated production technology designed specifically for the global biscuit and cookie industry. Founded in 1956, the company has built a


reputation as a trusted partner for large-scale food manufacturers seeking smarter ways to produce high-quality baked goods. Rather than simply supplying machinery, New Era Machines focuses on engineering complete production ecosystems—customised lines that streamline every stage of the biscuit-making process, from dough preparation to baking, cooling and packaging.


Solving Real


Manufacturing Challenges Today’s food manufacturers face mounting pressures. Rising energy costs, increasing demand for consistent product quality and the need to scale production efficiently all present significant operational challenges. New Era Machines approaches these issues with a solutions-driven mindset. Its production systems are designed


to eliminate common manufacturing bottlenecks such as inconsistent dough handling, manual intervention and unplanned downtime. Through integrated automation and smart process design, the company helps manufacturers improve efficiency, maintain product consistency and optimise production output. Energy efficiency is also a key focus. Modern baking operations require equipment capable of delivering high output without excessive energy consumption. New Era Machines develops energy-efficient systems that help manufacturers reduce operating costs while maintaining product quality.


sheeting, laminating and rotary cutting to ensure consistent shape and crisp texture. Soft dough biscuit lines use rotary moulding to produce intricate designs and delicate textures without damaging the dough. Cookie lines can accommodate wire-cut, deposited or co-extruded formats, allowing manufacturers to create diverse product ranges efficiently. Complementing these systems are


advanced industrial tunnel ovens and baking technologies—including gas-fired, convection and cyclothermic ovens—engineered to maintain precise temperature control and uniform baking across high-capacity production runs.


Customisation at Industrial Scale One of the company’s defining strengths is its commitment to customisation. Rather than offering rigid, one-size-fits-all equipment, New Era Machines develops modular systems tailored to the specific requirements of each manufacturer.


10 • KENNEDY’S BAKERY PRODUCTION • FEBRUARY/MARCH 2026


Precision Technology for Every Recipe The company’s product portfolio spans a wide range of automated production lines tailored to different baked goods. These include dedicated solutions for hard biscuits and crackers, soft dough biscuits and an extensive range of cookies. Each line incorporates


specialised


technology designed to handle different dough types and textures. For example, hard biscuit and cracker lines rely on precision


From production capacity targets to


product design and factory layout, every system is configured to align with a client’s operational needs and growth ambitions. This flexibility allows manufacturers to scale output, introduce new product varieties and maintain consistent quality across large production volumes. Automation also plays a central


role in these systems. Smart controls and integrated processes help reduce waste, improve yield and maintain consistent product characteristics—an essential requirement for globally recognised food brands.


A Global Partner for the Bakery Industry Today, New Era Machines supports food manufacturers across multiple regions including Asia, Europe, North America, the Gulf and Africa. Its global reach reflects decades of experience delivering installation,


commissioning and on-site technical support for complex production facilities. Beyond the equipment itself, the


company places strong emphasis on long-term partnerships. With 24/7 after- sales support, spare parts availability and technical expertise from food scientists and engineers, New Era Machines ensures its clients’ operations continue running smoothly long after installation.


Powering the Future of Industrial Baking As consumer demand for biscuits, cookies and baked snacks continues to grow worldwide, manufacturers require production solutions that are faster, smarter and more reliable than ever before. New Era Machines is positioning itself at the centre of this evolution—combining decades of industry knowledge with modern automation, energy-efficient design and customer-driven engineering.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40