FUNCTIONAL INGREDIENTS


Wellness C


onfectionery has long been defined by pleasure. From chocolate bars and gummies to nostalgic baked treats, the


category has historically occupied a space outside the health conversation— an occasional indulgence rather than an everyday food choice. Today, that distinction is rapidly fading. Consumers are rethinking what indulgence means and how it fits into modern lifestyles. Rather than viewing treats as moments of excess or guilt,


14 • KENNEDY’S CONFECTION • MARCH 2026


many now see them as part of a balanced routine—small, intentional rewards that support emotional wellbeing while still aligning with broader health goals. Research from FMCG Gurus illustrates


the scale of this shift. In its latest analysis of “permissible indulgence,” the firm reports that 53% of global consumers say they experience stress at least some of the time, while 53% also feel the world is changing too quickly. Against this backdrop of uncertainty and busy lifestyles, food and drink are increasingly used to create


A DELIVERY SYSTEM FOR


Consumers seek balance rather than restriction and confectionery manufacturers are exploring how indulgent formats can deliver functional benefits. Kiran Grewal reports.


moments of comfort, relaxation and escape. Indulgence, therefore, is becoming


more closely tied to emotional wellbeing. According to FMCG Gurus insights, 58% of consumers say enjoying small moments of indulgence for self-care is important, reinforcing the idea that treats can play a positive role in everyday routines rather than existing outside of them. However, consumers are also more mindful of their health than ever before. Rather than abandoning indulgence altogether, many are seeking balance.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44