PROSWEETS & ISM REVIEW


The New Product Showcase and awards highlighted the blending of indulgence with functionality — chocolate creatine bars, matcha-infused mini snacks, and format innovation that merges confectionery with nutraceutical positioning. What became clear walking between halls


The integration between ingredient


innovation and production technology was one of the clearest strengths of Cologne’s combined format.


and moisture control are critical. A gummy or filled biscuit compromised by inadequate barrier performance quickly negates environmental gains.


The rise of functional manufacturing Although ISM Ingredients debuted as an independent format this year, its proximity to ProSweets reinforced the practical dialogue between formulation and feasibility. The continued growth of functional


sweets — from vitamin-enriched gummies to protein-enhanced bars — places new technical demands on manufacturing lines. Active ingredients may alter viscosity, crystallisation patterns or drying times. At ProSweets, suppliers of dosing systems and continuous mixers addressed precisely these challenges, showcasing equipment calibrated for micro- dosing nutraceutical inclusions without disrupting throughput. The expansion of functional confectionery at


ISM, particularly within the Lab5 experiential area, reinforced that this is no passing trend. What might once have been considered a niche subcategory is increasingly mainstream, requiring industrial-scale solutions rather than artisanal flexibility.


ISM: Demand signals and retail realities While ProSweets was technical in tone, ISM 2026 provided the commercial counterbalance. With around 1,600 exhibitors from 72 countries and a record number of country pavilions, ISM underscored its global scope. Retail presence remained strong, with major European and international chains represented. In a volatile trading environment, ISM functioned as a stabilising marketplace — a venue where manufacturers could secure listings, negotiate private label opportunities and assess competitive positioning in real time.


was the feedback loop at work. Consumer-facing innovation at ISM directly informs equipment requirements at ProSweets. Conversely, advances in processing — such as improved starchless gummy production — enable new product possibilities for brand owners.


Geopolitics and supply chain strategy The opening panel at ISM addressing international trade policies and diversification reflected the industry’s broader concerns. In a climate of shifting tariffs, logistical disruption and regional sourcing debates, manufacturers are reassessing supply chain resilience. At ProSweets, this translated into


WHAT ONCE FELT LIKE DIGITAL INNOVATION THEATRE HAS MATURED INTO EMBEDDED


OPERATIONAL STRATEGY, WITH AI-DRIVEN OPTIMISATION SHIFTING FROM OPTIONAL UPGRADE TO COMPETITIVE NECESSITY


discussions about multi-origin ingredient compatibility and flexible line configurations capable of accommodating formulation shifts. Equipment designed for agility — rather than single-product optimisation — appeared increasingly valued. This adaptability is especially important as


cocoa pricing volatility continues to pressure chocolate manufacturers. Processing systems capable of managing variable fat content or incorporating alternative fats may prove strategically advantageous.


Product innovation clustered around several identifiable themes: • Permissible indulgence — reduced sugar, added fibre, plant-based formulations


• Global flavour exploration — matcha, yuzu, Middle Eastern spices


• Texture innovation — layered, filled, hybridised formats


• Functional positioning — energy, relaxation, gut health


From concept to embedded practice Perhaps the most striking evolution compared to pre-pandemic editions was the maturity of digital solutions. What once felt like innovation theatre now felt embedded. Machine interfaces were cleaner, dashboards more intuitive, and integration between ERP systems and production lines more seamless. The conversation has shifted from “What can AI do?” to “How quickly can we deploy it, and what measurable efficiency gains can we expect?” For confectionery manufacturers grappling with labour shortages, automation is increasingly a workforce strategy rather than simply a productivity lever. Despite the technological emphasis, the fair


FEBRUARY 2026 • KENNEDY’S CONFECTION • 15


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